Digital Marketing Strategist

4 weeks ago


Ikeja, Lagos, Nigeria Whoosh NG Full time
Key Responsibilities:

Develop and Execute Digital Marketing Strategies

We are seeking a highly skilled Digital Marketing Strategist to join our team at Whoosh NG. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Conduct Market Research and Analysis

You will conduct thorough market research and analysis to identify opportunities and trends in the digital landscape. Using data and insights, you will inform decision-making and optimize campaigns to achieve maximum ROI.

Define and Refine Target Audience Segments

You will define and refine target audience segments based on demographics, behavior, interests, and preferences. You will develop personalized marketing approaches for each segment, ensuring that content is engaging, valuable, and tailored to different audience needs.

Create and Oversee Content Strategies

You will create and oversee content strategies for various digital channels, including websites, social media, email marketing, blogs, and more. You will ensure that content is high-quality, engaging, and aligned with our brand voice and messaging.

Implement SEO and SEM Best Practices

You will implement Search Engine Optimization (SEO) best practices to improve website rankings and organic traffic. You will also plan and execute Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.

Manage Social Media and Email Marketing

You will manage social media platforms and create engaging social media campaigns. You will also develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales.

Track and Analyze Key Performance Metrics

You will track and analyze key performance metrics, providing regular reports on the effectiveness of digital marketing efforts. You will use data insights to make data-driven decisions and continuously optimize campaigns.

Stay Up-to-Date with Industry Trends

You will stay up-to-date with the latest digital marketing trends, technologies, and best practices. You will implement innovative strategies to stay ahead of competitors and drive business growth.



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