Digital Community Engagement Specialist

2 days ago


Victoria Island, Nigeria DAYTONA Full time

**Job Overview**

We are seeking a highly skilled Digital Community Engagement Specialist to spearhead our brand's online presence across multiple social platforms. The ideal candidate will be responsible for crafting and implementing comprehensive digital strategies, managing social media campaigns, and analyzing performance metrics.

This role is perfect for someone who is passionate about staying up-to-date with the latest social media trends, skilled in creating engaging content, and eager to build and foster a strong online community for DAYTONA.

**Key Responsibilities:**

  • Develop and implement a comprehensive digital strategy that aligns with the company's goals and brand voice across platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok.
  • Create, schedule, and publish high-quality, visually appealing content (text, images, videos) that resonates with target audiences and showcases DAYTONA's unique personality.
  • Collaborate with the marketing and design teams to generate innovative ideas for social media campaigns, product launches, and promotions that drive engagement and conversions.
  • Monitor social media channels for emerging trends, relevant news, and real-time opportunities to engage with our audience, fostering meaningful relationships with followers and influencers.
  • Respond promptly and professionally to comments, messages, and mentions on social media, cultivating a positive reputation for DAYTONA.
  • Track and analyze the performance of social media campaigns using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), providing actionable insights and recommendations for improvement.
  • Conduct ongoing research on competitor activity, emerging platforms, and digital trends to inform and refine the digital strategy, ensuring DAYTONA remains at the forefront of the industry.


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