Digital Marketing Strategist

3 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Description

The Digital Marketing Manager at BLAKSKILL LIMITED will develop, execute, and optimize digital marketing campaigns to achieve business goals. This involves strategic planning, content creation, performance analysis, and cross-functional collaboration.

Key Responsibilities
  • Develop comprehensive digital marketing strategies aligned with business objectives.
  • Oversight of campaigns across SEO, SEM, email marketing, content marketing, and social media.
  • Maintenance of the company's presence across all digital platforms and measurement against KPIs.
  • Braintstorming and implementation of innovative strategies for customer engagement and acquisition.

Main Focus Areas
Strategy Development & Execution:
  1. Develop Strategic Plans: Develop comprehensive digital marketing strategies that align with business objectives.
  2. Campaign Oversight: Oversee campaigns across multiple channels including SEO, SEM, email marketing, content marketing, and social media.
  3. Presentation Across Platforms: Maintain a strong online presence across all digital platforms and measure results against key performance indicators.
  4. Innovative Strategies: Brainstorm and implement novel approaches to engage customers and drive acquisition.

Lead Generation & Conversion:
  1. Design Campaigns: Design and execute campaigns focused on generating high-quality leads.
  2. Conversion Rate Optimization: Optimize digital assets such as landing pages and advertisements for better conversion rates.
  3. Lead Tracking: Use CRM tools to track leads, nurture prospects, and report on acquisition rates.

Content Creation & Management:
  1. Content Production: Manage content production and distribution across websites, social media, and email newsletters.
  2. Collaboration: Collaborate with internal teams and agencies to create engaging content.
  3. Email Campaigns: Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.

SEO & SEM:
  1. SEO Improvement: Improve organic search rankings and website traffic using advanced SEO strategies.
  2. PPC Management: Manage PPC campaigns to optimize ad spend and maximize ROI.
  3. A/B Testing: Leverage A/B testing and user funnel analysis to refine digital strategies.

Analytics & Reporting:
  1. Performance Monitoring: Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs.
  2. Reporting: Generate reports for senior management, highlighting successes and areas for improvement.
  3. Strategic Refining: Analyze unsubscribe rates, open rates, and click-through rates to fine-tune strategies.


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