Marketing Leadership Role

19 hours ago


Lagos, Lagos, Nigeria Prob Digital PVT LTD Full time
Job Description:

The Marketing Leadership Role is responsible for leading the development and execution of marketing initiatives to drive business growth and enhance brand equity. This role requires strategic thinking, creativity, and analytical skills, with a strong emphasis on understanding consumer behavior and market trends.

This position involves:
- Developing comprehensive marketing strategies and campaigns that align with business objectives.
- Conducting market research and competitive analysis to identify opportunities and target audiences.
- Defining and monitoring key performance indicators (KPIs) for marketing initiatives to ensure they are measurable and actionable.

Marketing Objectives:
- Drive business growth through innovative marketing initiatives.
- Enhance brand equity by strengthening the company's brand image.
- Optimize customer engagement by developing effective marketing strategies.

Responsibilities:
- Develop and implement comprehensive marketing strategies and campaigns.
- Conduct market research and competitive analysis to identify opportunities and target audiences.
- Define and monitor KPIs for marketing initiatives to ensure they are measurable and actionable.

Team Leadership:
- Lead and mentor a team of marketing professionals, providing direction, coaching, and support for professional growth.
- Foster a collaborative environment by working closely with cross-functional teams to ensure alignment and synergy in all customer-facing activities.
- Drive cross-departmental collaboration to maximize the effectiveness of integrated marketing efforts.

Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree or MBA preferred).
- Minimum of 5 years of experience in a marketing role, with at least 3 years in a managerial position.

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