Marketing Automation Specialist

6 days ago


Lagos, Lagos, Nigeria Kisha Immigration Full time
Company Overview

Kisha Immigration is a Canadian immigration consulting company that offers personalized guidance for individuals navigating various aspects of immigration, study abroad, and residency by investment.

">Job Description

We are seeking a Marketing Automation Specialist to develop and execute digital marketing initiatives, optimize customer engagement, and manage promotional campaigns for digital products. Key responsibilities include creating and implementing multi-channel marketing strategies for courses, webinars, and email campaigns, optimizing marketing automation processes to enhance lead generation and customer engagement, and analyzing campaign performance metrics to refine strategies.

">Responsibilities

Key responsibilities include:

  • Developing and executing multi-channel marketing strategies for digital products, including courses, webinars, and email campaigns.
  • Optimizing marketing automation processes to enhance lead generation and customer engagement.
  • Implementing SEO and paid advertising strategies to improve brand visibility and drive traffic.
  • Analyzing campaign performance metrics to refine strategies.
">Requirements

Required skills and qualifications include proven experience in digital marketing, growth marketing, and marketing automation, strong expertise in launching and promoting online courses, webinars, and digital products, knowledge of SEO, email marketing, paid advertising, and analytics tools, experience with content strategy and audience engagement, ability to manage multiple marketing campaigns efficiently, strong communication, analytical, and project management skills, and a Bachelor's degree in Marketing, Business, or a related field.



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