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Digital Marketing Strategist

2 weeks ago

Ikoyi, Lagos, Nigeria Smile360 Dental Specialist Full time
Job Overview

Smile360 Dental Specialist is seeking a highly skilled Digital Marketing Strategist to lead the development and execution of comprehensive digital marketing strategies. This role involves managing social media platforms, creating engaging content, executing online advertising campaigns, and analyzing performance metrics to drive growth and engagement.

Key Responsibilities:

Digital Marketing:
1. Strategy Development:
  • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

Content Creation:
  • Create, curate, and manage engaging and relevant content for the clinic's social media platforms, website, and blog.
  • Develop multimedia content, including graphics, videos, and infographics, to enhance online presence.

Social Media Management:
  • Manage and maintain the clinic's social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Schedule and publish posts, respond to comments and messages, and engage with the online community.

SEO and Website Management:
  • Optimize the clinic's website for search engines to improve visibility and ranking.
  • Regularly update website content to ensure it is accurate, relevant, and engaging.

Email Marketing:
  • Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
  • Monitor and analyze email campaign performance to optimize results.

Brand Communications:
  • Develop and implement brand communication strategies to build and enhance the clinic's brand identity and reputation.
  • Evaluate and refine brand consistency across all marketing materials and channels.
  • Coordinate with internal teams and external vendors to deliver integrated marketing campaigns on time and within budget.

Analytics and Reporting:
  • Monitor and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights).
  • Prepare regular reports on key metrics and provide actionable insights and recommendations for improvement.