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Digital Marketing Strategist

2 weeks ago

Ikeja, Lagos, Nigeria Betfigo Full time

Betfigo is seeking a skilled SEO Specialist to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and implementing effective search engine optimization strategies to drive online visibility and engagement.

About the Role

We are looking for a highly motivated and detail-oriented individual who can analyze website traffic, user behavior, and conversion rates to enhance SEO performance. The ideal candidate will have a strong understanding of SEO best practices and be able to stay up-to-date with the latest search engine algorithms.

The successful candidate will work closely with our content creators, designers, and developers to ensure that all digital content is optimized for search engines. Additionally, they will develop link building strategies to increase website authority and credibility.

Key Responsibilities
  • Conduct research on keywords, competition, and target audience to create effective SEO strategies.
  • Optimize website structure, content, and meta tags to improve search engine rankings.
  • Analyze website traffic, user behavior, and conversion rates to enhance SEO performance.
  • Monitor, report, and interpret SEO metrics using tools like Google Analytics.
  • Collaborate with content creators, designers, and developers to ensure SEO best practices are followed.
  • Stay up-to-date with search engine algorithms and best practices to ensure website compliance and adapt strategies accordingly.
  • Develop link building strategies to increase website authority and credibility.
  • Create and implement local search engine optimization strategies for businesses with physical locations.
  • Conduct regular SEO audits to measure and improve website performance.
Requirements
  • 2+ years of experience working in SEO.
  • Good understanding of SEO best practices.
  • Passion for SEO and internet marketing.
  • Ability to create, justify, communicate, and implement SEO strategies across teams and external agencies.
  • Data-driven and analytical mindset.
  • Attention to detail.
  • SEO project management skills.