Digital Marketing Strategist

6 days ago


Ikeja, Lagos, Nigeria Pruvia Integrated Limited Full time

Pruvia Integrated Limited is seeking a skilled Digital and Social Media Marketing Specialist to join its team.

The ideal candidate will have a comprehensive understanding of various social media platforms and be able to optimize content for maximum engagement.

Key Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of the company's social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Capture and analyze relevant social data/metrics, insights, and best practices, and then act on the information
  • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions

Requirements and Skills:

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO, and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail-oriented, customer-focused, with good multitasking and organizational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media, or Public Relations


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