Marketing Team Lead

2 months ago


Ikeja, Lagos, Nigeria PRUVIA INTEGRATED LIMITED Full time
Job Title: Marketing Team Lead

PRUVIA INTEGRATED LIMITED seeks a Marketing Team Lead to oversee all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. This role is responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

Responsibilities:
  • Craft strategies for all marketing teams, including digital, advertising, communications, and creative.
  • Prepare and manage monthly, quarterly, and annual budgets for the marketing department.
  • Set, monitor, and report on team goals.
  • Design branding, positioning, and pricing strategies.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts.
  • Analyze consumer behavior and determine customer personas.
  • Identify opportunities to reach new market segments and expand market share.
  • Craft quarterly and annual hiring plans.
  • Monitor competition.
  • Coordinate sales and marketing efforts to boost brand awareness.
  • Participate in the quarterly and annual planning of company objectives.
Requirements:
  • BSC in Marketing or relevant field.
  • 3-4 work experience as team lead for marketers, preferably within our industry.
  • Experience running successful marketing campaigns.
  • Solid knowledge of web analytics and Google Adwords.
  • Experience with CRM software.
  • Leadership skills with the ability to set and prioritize goals.
  • Analytical mind.

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