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Social Media Marketing Professional
3 days ago
Job Summary
Laterna Ventures Limited seeks a highly skilled Social Media Specialist to create and manage engaging content across various social media platforms. The ideal candidate will possess excellent communication skills, be proficient in graphic design and video creation, and have a strong understanding of online marketing strategies.
Key Responsibilities:
- Create and manage social media editorial calendars and schedules
- Design and publish engaging content (graphics, photos, and video content) for posting on all social media platforms
- Optimize LVL pages on all social media platforms to increase visibility
- Consult with the Sales & Purchases department on new products to give special highlights on social media platforms
- Ensure daily dispatch of customer birthday greetings via the spread-the-word platform
Online Marketing:
The successful candidate will also be responsible for managing online reviews and responses, devising strategies to drive online traffic to the company website and brick & mortar, ensuring LVL is listed in various search engines, and creating electronic versions of LVL publications available online.
Reports and Continuous Improvement:
The Social Media Specialist will continuously improve by capturing and analyzing social data/metrics, insights, and best practices, and then acting on the information. Weekly reports on campaign effectiveness will also be required.
Requirements:
- Minimum of 3 years of work experience
- B.Sc/HND academic qualification
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