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Marketing Communications Specialist
1 day ago
BLAKSKILL LIMITED is a leading technology solutions provider offering innovative software solutions to clients globally. We are seeking a highly skilled Digital Marketing Officer to join our team and contribute to our marketing efforts.
Responsibilities
The successful candidate will be responsible for developing and implementing digital marketing strategies that drive brand awareness, lead generation, and customer engagement. Key responsibilities include:
- Creating and managing engaging content across multiple digital platforms.
- Developing and executing social media strategies to enhance brand presence.
- Monitoring and analyzing social media performance to optimize reach and engagement.
- Managing PPC campaigns to boost online visibility and generate targeted leads.
- Creating, segmenting, and managing email marketing campaigns aimed at nurturing leads and promoting products.
- Tracking, analyzing, and reporting on the performance of digital marketing campaigns using tools like Google Analytics.
Requirements
To succeed in this role, you must have:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing with a proven track record of success.
- Strong knowledge of SEO, SEM, and analytics tools.
- Experience with marketing automation tools and CRM systems.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
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