Real Estate Marketing Professional

7 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Overview

We are seeking an experienced Digital Marketing Manager to join our team at BLAKSKILL LIMITED. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns to drive business growth. This role involves strategic planning, content creation, performance analysis, and cross-functional collaboration.

Main Responsibilities
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Manage campaigns across multiple channels, including SEO, SEM, email marketing, content marketing, and social media.
  • Maintain a strong online presence across all digital platforms and measure results against key performance indicators.
  • Brainstorm and implement innovative strategies for customer engagement and acquisition.

Key Performance Indicators
Strategy Development & Execution:
  1. Business Objectives Alignment: Ensure digital marketing strategies align with business objectives.
  2. Campaign Success Measurement: Measure the success of campaigns across multiple channels.
  3. Digital Presence: Maintain a strong online presence across all digital platforms.
  4. Innovation Implementation: Implement innovative strategies for customer engagement and acquisition.

Lead Generation & Conversion:
  1. High-Quality Lead Generation: Design and execute campaigns focused on generating high-quality leads.
  2. Conversion Rate Optimization: Optimize digital assets such as landing pages and advertisements for better conversion rates.
  3. Lead Nurturing: Use CRM tools to track leads, nurture prospects, and report on acquisition rates.

Content Creation & Management:
  1. Engaging Content Production: Manage content production and distribution across websites, social media, and email newsletters.
  2. Collaboration: Collaborate with internal teams and agencies to create engaging content.
  3. Email Marketing Strategy: Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.

SEO & SEM:
  1. SEO Improvement: Improve organic search rankings and website traffic using advanced SEO strategies.
  2. PPC Management: Manage PPC campaigns to optimize ad spend and maximize ROI.
  3. Digital Strategy Refinement: Leverage A/B testing and user funnel analysis to refine digital strategies.

Analytics & Reporting:
  1. Performance Monitoring: Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs.
  2. Reporting: Generate reports for senior management, highlighting successes and areas for improvement.
  3. Strategic Analysis: Analyze unsubscribe rates, open rates, and click-through rates to fine-tune strategies.


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