Senior Brand Manager

2 days ago


Lagos, Lagos, Nigeria Talentpoel Part time
Key Responsibilities
Braze Platform Management:
• Develop targeted user segments based on behavior, location, and preferences
• Design and implement push notifications, in-app pop-ups, and email newsletters to engage our audience
• Create customized content blocks and HTML/CSS elements for enhanced user experiences
• Set up journeys and automations that optimize conversion and retention rates

Channel-Specific Campaigns:
• Plan and execute paid ad campaigns on Google, Facebook, Instagram, and LinkedIn
• Craft compelling ad creatives and copy that resonate with our brand's voice and mission
• Collaborate with cross-functional teams to develop cross-channel campaign plans

Cross-Functional Collaboration:
• Work closely with designers, writers, and community managers to ensure cohesive messaging
• Participate in team meetings and provide data-driven insights to inform campaign optimizations
• Foster a culture of collaboration and open communication within the team

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