Retail Brand Manager

2 days ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Profile:

We are seeking a highly skilled Marketing Manager to join our team at BLAKSKILL LIMITED. The successful candidate will be responsible for driving marketing initiatives that increase revenue, enhance market share, and boost customer engagement. Key areas of focus include market analysis, pricing strategy development, and collaboration with stakeholders to achieve business objectives.

Main Responsibilities:

* Develop and execute marketing plans to drive revenue growth, enhance market share, and boost customer engagement.
* Conduct market research to identify growth opportunities and trends.
* Create advertising campaigns that build brand awareness and drive sales.

Pricing Strategies:

* Collaborate with Category Managers to develop competitive pricing strategies.
* Research new technologies, markets, and competitors to identify business opportunities.

Store Marketing Initiatives:

* Drive traffic and sales through initiatives like social media, digital marketing, in-store events, and grassroots marketing.
* Oversee the company's attendance at trade shows and conferences to maximize visibility.

Data Insights:

* Analyze performance data to identify trends, improve traffic, and increase sales.
* Work with store managers to optimize retail operations and address challenges.

Brand Standards:

* Ensure promotional materials meet brand standards for accuracy and compliance.
* Create store environments that attract customers with visual appeal and convenience.

Team Collaboration:

* Internal: Collaborate with Category Managers, Store Managers, and Marketing Professionals.
* External: Engage with trade partners, event organizers, and stakeholders to enhance brand visibility.

Qualifications & Experience:

* Bachelor's degree in Marketing, Business, or a related field.
* Minimum of 7 years of experience in marketing management or equivalent work experience.
* Proven track record in the FMCG/Retail industry within the marketing field.
* Experience managing a team of marketing professionals.
* Strong communication, presentation, negotiation, and closing skills.

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