Digital Marketing Lead

7 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Job Description:

We are seeking a highly skilled Digital Marketing Manager to join our team at BLAKSKILL LIMITED. The ideal candidate will have a strong background in digital marketing, with expertise in developing and executing comprehensive digital marketing strategies that drive business growth.

Main Responsibilities:

  • Develop and execute end-to-end digital marketing campaigns across SEO, SEM, email marketing, content marketing, and social media platforms
  • Manage the company's online presence and measure results against key performance indicators (KPIs)
  • Brainstorm and implement innovative strategies for customer engagement and acquisition
  • Design and execute lead-generating campaigns using CRM tools to track leads and nurture prospects
  • Collaborate with internal teams and agencies to create engaging content, including videos, blog posts, and motion graphics
  • Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs
  • Analyze unsubscribe rates, open rates, and click-through rates to fine-tune digital marketing strategies

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Certifications in Google Analytics, SEO/SEM, or other digital marketing tools
  • 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses
  • Proven expertise in managing end-to-end digital campaigns and generating measurable results
  • Demonstrated ability to increase website traffic and lead conversions
  • Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms
  • Excellent project management and multitasking skills
  • Understanding of web design principles and user experience optimization


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