
Digital Acquisition Strategist
7 hours ago
About Us:
At Plugz Strategic Services, we're driven by a passion for innovation and customer satisfaction. Our team of experts is dedicated to delivering top-notch solutions that meet the ever-evolving needs of our clients.
About the Role:
We're seeking a highly skilled Digital Acquisition Strategist to join our dynamic team. As a key player in driving customer growth, you'll be responsible for developing and executing innovative acquisition strategies that leverage digital channels to reach our target audience. Your expertise will be instrumental in identifying, engaging, and converting potential customers into loyal brand advocates.
Your Responsibilities:
* Develop and Implement Acquisition Strategies: Design and execute multi-channel customer acquisition plans, including digital marketing campaigns, social media engagement, content marketing, email marketing, search engine optimization (SEO), and paid advertising (PPC).
* Digital Sales Expertise: Actively engage with potential customers online, leveraging social media, email, and other digital platforms to build relationships, qualify leads, and close deals. Demonstrate a strong understanding of digital sales best practices and techniques.
* Lead Generation & Qualification: Identify and target ideal customer profiles (ICPs) and develop effective lead generation strategies. Qualify leads based on pre-defined criteria and nurture them through the sales funnel.
* Campaign Management & Optimization: Manage and optimize digital marketing campaigns across various platforms, including Google Ads, social media advertising, and other relevant channels. Monitor campaign performance, analyze data, and make data-driven adjustments to maximize ROI.
* Content Creation & Distribution: Collaborate with the marketing team to create engaging and valuable content that attracts and resonates with target audiences. Distribute content across relevant channels to drive traffic and generate leads.
* Social Media Engagement: Develop and implement social media strategies to increase brand awareness, build a strong online community, and generate leads. Actively engage with followers and respond to inquiries in a timely and professional manner.
* Data Analysis & Reporting: Track key performance indicators (KPIs) and provide regular reports on customer acquisition metrics. Analyze data to identify trends, opportunities, and areas for improvement.
* Market Research & Competitive Analysis: Stay up-to-date on industry trends, competitor activities, and emerging customer acquisition channels. Conduct market research to identify new opportunities for growth.
* Collaboration & Communication: Work closely with the sales and marketing teams to ensure alignment on acquisition goals and strategies. Communicate effectively with internal stakeholders and external partners.
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