Digital Marketing Strategist

We are a forward-thinking organisation that empowers businesses to thrive in their respective industries. We are expanding our team to enhance client support capabilities.

Social Media Strategy and Execution:

• Develop and implement a dynamic social media strategy that aligns with the company's mission and business goals.
• Plan, curate, and schedule engaging content across multiple social media platforms to drive audience engagement.

Content Creation and Management:

• Create visually compelling graphics, videos, and multimedia content for posts, stories, and ads.
• Write captivating copy that aligns with the brand voice, fostering a strong connection with the audience.
• Oversee and manage the social media content calendar, ensuring a consistent and strategic flow of content.

Community Engagement and Interaction:

• Actively monitor social media channels to respond promptly to customer inquiries and comments, providing excellent customer service.
• Cultivate a thriving online community by encouraging meaningful interactions and building relationships with followers.

Social Media Advertising and Campaigns:

• Strategize and execute paid social media campaigns aimed at increasing brand visibility, engagement, and conversions.
• Track, measure, and optimize campaign performance, leveraging data to refine strategies and improve outcomes.

Analytics and Performance Insights:

• Utilize analytics tools (Google Analytics, Hootsuite, and platform-specific insights) to monitor social media performance and gather actionable insights.
• Provide regular performance reports with data-driven recommendations to continuously enhance strategy and impact.

Collaboration and Cross-Functional Leadership:

• Collaborate seamlessly with the marketing, design, and content teams to ensure cohesive brand messaging across all digital platforms.

Requirements:

• Proven work experience as a Social Media Manager or similar role in a B2B environment.
• Strong understanding of digital marketing concepts and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for detail.
• Excellent knowledge of social media platforms, trends, and best practices.
• Excellent knowledge of marketing analytics tools (Google Analytics, social media analytics, etc.).
• Ability to work independently and in a team environment.
• Strong organizational and time-management skills.

If you are passionate about delivering exceptional results and possess the necessary skills to excel in this role, we invite you to submit your proposal, including a brief introduction, your updated resume, and any relevant information that may be beneficial to your application.