Visual Branding Strategist

1 month ago


Ikeja, Lagos, Nigeria FMC Agency Limited Full time
Job Title: Visual Branding Strategist

Location: Lagos, Nigeria

Employment Type: Full-Time

Budget: N150,000-N250,000

Company Overview:

FMC Agency Limited seeks a highly skilled Visual Branding Strategist to join our Marketing team. This role requires a creative and strategic professional who can develop and execute compelling content strategies while overseeing visual branding and design.

Job Description:

We are looking for a skilled Visual Branding Strategist to lead the development of our visual brand identity and ensure consistency across all channels. The ideal candidate will have 4-5 years of experience in a marketing or advertising environment, with a strong background in graphic design and visual arts.

Responsibilities:
  • Content Strategy and Development:
    • Develop and implement comprehensive content strategies that align with our company goals and brand voice.
    • Conduct content audits to identify gaps and opportunities across digital, social, and print platforms.
    • Plan and manage content calendars, ensuring timely delivery of campaigns.
    • Research industry trends and audience preferences to inform content creation.
    • Write, edit, and optimize high-quality content for various mediums, including blogs, newsletters, and social media.
    • Oversee the creation of visual assets, ensuring brand consistency and alignment with strategic objectives.
    • Collaborate with other creatives to produce engaging visuals and multimedia content.
    • Provide creative direction for campaigns, photo shoots, and visual storytelling initiatives.
    • Evaluate artwork and visuals for technical specifications and aesthetic standards.
    • Manage and maintain our brand's visual identity guidelines.
    • Collaborate with marketing, product, and sales teams to align content and visuals with organizational objectives.
    • Monitor and analyze the performance of content and visual campaigns using metrics and analytics tools.
    Requirements:
    • 4-5 years of experience as a creative and content creator in a marketing, advertising, or creative agency environment.
    • Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Advertising, or a related field.
    • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).
    • Understanding of print production processes and technical specifications.
    • Strong visual storytelling ability and attention to detail in delivering impactful, brand-aligned designs.
    • Able to articulate design ideas clearly, both verbally and in writing, to clients and internal teams.
    Estimated Salary: N180,000 - N280,000 per month


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