Visual Branding Strategist
1 month ago
Location: Lagos, Nigeria
Employment Type: Full-Time
Budget: N150,000-N250,000
Company Overview:FMC Agency Limited seeks a highly skilled Visual Branding Strategist to join our Marketing team. This role requires a creative and strategic professional who can develop and execute compelling content strategies while overseeing visual branding and design.
Job Description:We are looking for a skilled Visual Branding Strategist to lead the development of our visual brand identity and ensure consistency across all channels. The ideal candidate will have 4-5 years of experience in a marketing or advertising environment, with a strong background in graphic design and visual arts.
Responsibilities:- Content Strategy and Development:
- Develop and implement comprehensive content strategies that align with our company goals and brand voice.
- Conduct content audits to identify gaps and opportunities across digital, social, and print platforms.
- Plan and manage content calendars, ensuring timely delivery of campaigns.
- Research industry trends and audience preferences to inform content creation.
- Write, edit, and optimize high-quality content for various mediums, including blogs, newsletters, and social media.
- Oversee the creation of visual assets, ensuring brand consistency and alignment with strategic objectives.
- Collaborate with other creatives to produce engaging visuals and multimedia content.
- Provide creative direction for campaigns, photo shoots, and visual storytelling initiatives.
- Evaluate artwork and visuals for technical specifications and aesthetic standards.
- Manage and maintain our brand's visual identity guidelines.
- Collaborate with marketing, product, and sales teams to align content and visuals with organizational objectives.
- Monitor and analyze the performance of content and visual campaigns using metrics and analytics tools.
- 4-5 years of experience as a creative and content creator in a marketing, advertising, or creative agency environment.
- Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Advertising, or a related field.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Understanding of print production processes and technical specifications.
- Strong visual storytelling ability and attention to detail in delivering impactful, brand-aligned designs.
- Able to articulate design ideas clearly, both verbally and in writing, to clients and internal teams.
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