
Brand Communications Manager
2 days ago
Eazipay invites applications for a seasoned Content/PR Manager to spearhead our brand's content and PR efforts. As a key member of our team, you will develop and implement a content strategy that drives engagement, fosters relationships, and enhances our online presence.
Responsibilities:
- Conceive and execute a content plan that resonates with our audience and supports business goals.
- Create and disseminate compelling content across various channels, including blogs, press releases, social media, and thought leadership pieces.
- Collaborate with internal stakeholders to ensure cohesive brand messaging and visual identity.
- Nurture and expand our network of media contacts, influencers, and journalists.
- Stay abreast of industry trends and media coverage to capitalize on PR opportunities.
- Respond promptly and effectively to crises and reputational issues.
- Develop and refine our brand's key messaging and positioning across different channels.
- Represent Eazipay at industry events, conferences, and media interactions.
- Analyze data, track content performance, and provide actionable insights.
Requirements:
- Proven expertise in content marketing, PR, and corporate communications.
- Outstanding writing and storytelling abilities.
- Well-established media relationships and press outreach experience.
- Proficiency in CMS, social media platforms, and PR tools.
- Strong analytical skills with the ability to measure content effectiveness.
- Background in fintech or finance is advantageous.
- Familiarity with SEO, digital marketing, and audience engagement principles.
- Crisis communication experience is a plus.
- Degree in Communications, Marketing, PR, or related field from a reputable institution.
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