Brand Communications Manager

2 days ago


Lagos, Lagos, Nigeria Eazipay Full time
About the Job

Eazipay invites applications for a seasoned Content/PR Manager to spearhead our brand's content and PR efforts. As a key member of our team, you will develop and implement a content strategy that drives engagement, fosters relationships, and enhances our online presence.


Responsibilities:
  • Conceive and execute a content plan that resonates with our audience and supports business goals.
  • Create and disseminate compelling content across various channels, including blogs, press releases, social media, and thought leadership pieces.
  • Collaborate with internal stakeholders to ensure cohesive brand messaging and visual identity.
  • Nurture and expand our network of media contacts, influencers, and journalists.
  • Stay abreast of industry trends and media coverage to capitalize on PR opportunities.
  • Respond promptly and effectively to crises and reputational issues.
  • Develop and refine our brand's key messaging and positioning across different channels.
  • Represent Eazipay at industry events, conferences, and media interactions.
  • Analyze data, track content performance, and provide actionable insights.

Requirements:
  • Proven expertise in content marketing, PR, and corporate communications.
  • Outstanding writing and storytelling abilities.
  • Well-established media relationships and press outreach experience.
  • Proficiency in CMS, social media platforms, and PR tools.
  • Strong analytical skills with the ability to measure content effectiveness.
  • Background in fintech or finance is advantageous.
  • Familiarity with SEO, digital marketing, and audience engagement principles.
  • Crisis communication experience is a plus.
  • Degree in Communications, Marketing, PR, or related field from a reputable institution.


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