Digital Marketing Director

1 week ago


Ibadan, Oyo State, Nigeria Blockchain Innovation Hub Full time

**Company Overview**

At Blockchain Innovation Hub, we're committed to excellence, innovation, and leadership in the logistics industry. We're dedicated to leveraging digital innovation to enhance operational excellence and customer service.

**Job Description**

We're seeking a highly skilled and visionary Lead Social Media Manager to join our team. As a key member of our digital marketing team, you'll be responsible for developing and implementing effective social media strategies to drive business growth and customer loyalty.

**Responsibilities**

  • Leverage social media platforms to enhance our brand's digital presence and engage with customers
  • Develop and implement effective social media strategies to drive business growth and customer loyalty
  • Manage and analyze social media data to inform marketing decisions
  • Mentor and lead a team of social media professionals to achieve exceptional results

**Requirements**

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
  • 5-10 years of experience in social media leadership roles, with a proven track record in B2B or logistics industries
  • Mandatory certifications: HubSpot Social Media Certification, Meta Blueprint Certification, Google Digital Marketing Certification, Hootsuite Social Marketing Certification, and any recognized SEO or content marketing certification
  • Expertise in analytics tools (Sprout Social, Google Analytics, Hootsuite, etc.)
  • Proven success in SEO, content marketing, and paid ad campaigns
  • Demonstrated ability to manage multimillion-naira budgets and deliver measurable ROI
  • Strong team leadership skills with a focus on mentoring and driving results
  • In-depth knowledge of logistics industry trends, customer behaviors, and market dynamics
  • Excellent written, verbal, and crisis management communication skills


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