Innovation and Engagement Lead
1 week ago
**Our Vision**
We envision a future where digital innovation drives operational excellence and customer satisfaction in the logistics industry.
**Job Requirements**
To achieve this vision, we're seeking a highly skilled and visionary Lead Social Media Manager to join our team. As a key member of our digital marketing team, you'll be responsible for developing and implementing effective social media strategies to drive business growth and customer loyalty.
**Key Responsibilities**
- Leverage social media platforms to enhance our brand's digital presence and engage with customers
- Develop and implement effective social media strategies to drive business growth and customer loyalty
- Manage and analyze social media data to inform marketing decisions
- Mentor and lead a team of social media professionals to achieve exceptional results
**Requirements**
- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
- 5-10 years of experience in social media leadership roles, with a proven track record in B2B or logistics industries
- Mandatory certifications: HubSpot Social Media Certification, Meta Blueprint Certification, Google Digital Marketing Certification, Hootsuite Social Marketing Certification, and any recognized SEO or content marketing certification
- Expertise in analytics tools (Sprout Social, Google Analytics, Hootsuite, etc.)
- Proven success in SEO, content marketing, and paid ad campaigns
- Demonstrated ability to manage multimillion-naira budgets and deliver measurable ROI
- Strong team leadership skills with a focus on mentoring and driving results
- In-depth knowledge of logistics industry trends, customer behaviors, and market dynamics
- Excellent written, verbal, and crisis management communication skills
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