Brand Communications Expert

3 days ago


Ikoyi, Lagos, Nigeria Smile360 Dental Specialist Full time

Smile360 Dental Specialist is a leading dental clinic in Nigeria, known for providing exceptional customer satisfaction and top-tier dental care comparable to global standards.

About the Job Description

We are seeking a seasoned Brand Communications Expert to join our team. This role will focus on developing and executing digital marketing strategies and brand communication plans to enhance our online presence, attract new patients, and promote our brand effectively.

Key Responsibilities
  • Digital Marketing Strategy:
    • Develop and implement comprehensive digital marketing strategies to achieve business goals.
    • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
  • Content Creation and Management:
    • Create, curate, and manage engaging and relevant content for our social media platforms, website, and blog.
    • Develop multimedia content, including graphics, videos, and infographics, to enhance online presence.
  • Social Media Presence:
    • Manage and maintain our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
    • Schedule and publish posts, respond to comments and messages, and engage with the online community.
  • SEO and Website Optimization:
    • Optimize our website for search engines to improve visibility and ranking.
    • Regularly update website content to ensure it is accurate, relevant, and engaging.
  • Email Marketing Campaigns:
    • Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
    • Monitor and analyze email campaign performance to optimize results.
Brand Communication Strategies
  • Brand Identity Development:
    • Develop and implement brand communication strategies to build and enhance our brand identity and reputation.
    • Evaluate brand consistency across all marketing materials and channels.
  • Cross-Functional Team Collaboration:
    • Plan and execute integrated marketing campaigns to promote new services, special offers, and events.
    • Coordinate with internal teams and external vendors to deliver campaigns on time and within budget.
  • Public Relations and Outreach:
    • Develop and maintain relationships with media outlets and influencers to secure positive coverage.
    • Write and distribute press releases, articles, and other PR materials.
Analytics and Performance Evaluation
  • Performance Metrics Tracking:
    • Maintain detailed records of digital marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights).
    • Prepare regular reports on key metrics and provide insights and recommendations for improvement.
  • Market Intelligence:
    • Conduct market research to identify trends, opportunities, and competitors' activities.
    • Apply market research insights to inform marketing strategies and decision-making.
Requirements and Qualifications

To excel in this role, you should possess the following requirements and qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in digital marketing and brand communications.
  • Proven experience managing social media platforms and digital marketing campaigns.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
  • Familiarity with graphic design software (e.g., Adobe Creative Suite) and video editing tools is an advantage.
Perks and Benefits
  • Competitive salary and performance-based incentives.
  • Health insurance.
  • Pension.
  • Professional development opportunities.
  • Leave.


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