Marketing and Communications Professional

3 days ago


Ikoyi, Lagos, Nigeria Smile360 Dental Specialist Full time

As a Marketing and Communications Professional at Smile360 Dental Specialist, you will play a vital role in enhancing our online presence, attracting new patients, and promoting our brand effectively.

About the Position

This position will require you to develop and execute digital marketing strategies and brand communication plans to achieve business goals.

Main Responsibilities
  • Digital Marketing Campaigns:
    • Develop and implement comprehensive digital marketing strategies to achieve business goals.
    • Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
  • Content Creation and Curation:
    • Create, curate, and manage engaging and relevant content for our social media platforms, website, and blog.
    • Develop multimedia content, including graphics, videos, and infographics, to enhance online presence.
  • Social Media Profile Management:
    • Manage and maintain our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).
    • Schedule and publish posts, respond to comments and messages, and engage with the online community.
  • SEO and Website Enhancement:
    • Optimize our website for search engines to improve visibility and ranking.
    • Regularly update website content to ensure it is accurate, relevant, and engaging.
  • Email Marketing Initiatives:
    • Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
    • Monitor and analyze email campaign performance to optimize results.
Brand Communication Objectives
  • Brand Identity Building:
    • Develop and implement brand communication strategies to build and enhance our brand identity and reputation.
    • Evaluate brand consistency across all marketing materials and channels.
  • Cross-Functional Teamwork:
    • Plan and execute integrated marketing campaigns to promote new services, special offers, and events.
    • Coordinate with internal teams and external vendors to deliver campaigns on time and within budget.
  • Public Relations and Outreach:
    • Develop and maintain relationships with media outlets and influencers to secure positive coverage.
    • Write and distribute press releases, articles, and other PR materials.
Performance Metrics and Evaluation
  • Performance Tracking:
    • Maintain detailed records of digital marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights).
    • Prepare regular reports on key metrics and provide insights and recommendations for improvement.
  • Market Insights:
    • Conduct market research to identify trends, opportunities, and competitors' activities.
    • Apply market research insights to inform marketing strategies and decision-making.
Requirements and Qualifications

To succeed in this role, you should possess the following requirements and qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in digital marketing and brand communications.
  • Proven experience managing social media platforms and digital marketing campaigns.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
  • Familiarity with graphic design software (e.g., Adobe Creative Suite) and video editing tools is an advantage.
Benefits and Perks
  • Competitive salary and performance-based incentives.
  • Health insurance.
  • Pension.
  • Professional development opportunities.
  • Leave.


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