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Content Strategist

2 weeks ago

Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Description

We are seeking a creative, strategic, and results-driven social media & Content Creator/Writer to manage and develop content across all social media platforms and website pages.

Key Responsibilities:
  • Manage and create original, on-brand content across social media platforms (Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.) and company website.
  • Write engaging, SEO-optimized copy for social media posts, blog articles, landing pages, and marketing campaigns.
  • Design high-quality visual and multimedia content (images, videos, reels, GIFs) using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), CapCut, or Figma.
  • Plan, launch, and monitor paid social media advertising campaigns (Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.).
  • Monitor social media trends, industry news, and audience insights to refine and evolve content strategies.
  • Respond to comments, messages, and mentions to foster audience engagement and community growth.
  • Track key performance metrics (engagement, reach, web traffic, conversions) and prepare insightful reports on campaign effectiveness.
  • Collaborate with marketing, sales, and design teams to align content efforts with business goals.
  • Continuously experiment with content formats, storytelling techniques, and performance optimization.