
Content Development and Marketing Manager
3 days ago
Tuteria Limited is seeking a seasoned Content Creation and Social Media Management professional to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, increases brand awareness, and generates leads.
The ideal candidate will have a proven track record of creating engaging content, building online communities, and analyzing social media metrics. You will also have excellent communication skills, a keen eye for detail, and the ability to work independently as well as part of a team.
Key Responsibilities:
- Social Media Strategy & Content Creation:
- Develop and execute a compelling social media strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
- Create engaging content, including videos, graphics, posts, and reels, highlighting Tuteria Services and student success stories.
- Plan and maintain a content calendar aligned with business goals and marketing campaigns.
- Audience Engagement & Community Management:
- Interact with followers, respond to enquiries, and build an active online community.
- Monitor and manage comments, messages, and discussions to ensure a positive brand presence.
- Implement polls, Q&A sessions, and interactive content to boost engagement.
- Lead Generation & Brand Awareness:
- Develop paid and organic social media campaigns to drive student enrolments and corporate business inquiries.
- Collaborate with the sales team to turn social media leads into customers.
- Partner with influencers, alumni, and industry experts to increase brand credibility.
- Analytics and Performance Tracking:
- Track and analyze social media metrics (reach, engagement, conversions, follower growth).
- Provide monthly reports on social media performance, with insights and recommendations for improvement.
- Test different content types and strategies to optimize engagement and lead generation.
- Trend Monitoring & Innovation:
- Stay updated with social media trends, algorithm changes, and best practices.
- Introduce new content formats, challenges, and viral marketing techniques to keep Tuteria relevant.
- Ensure that Tuteria's content aligns with the education industry and student interests.
About Us:
Tuteria Limited is a leading educational institution dedicated to providing high-quality learning experiences. We are committed to excellence in everything we do and strive to make a positive impact on our students' lives.
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