Key account officer
2 days ago
Location: Lagos (Mainland & Island)
Department: Sales / Modern Trade
Reports To: Head of Modern Trade
Job Summary
The Key Account Officer – Modern Trade is responsible for managing and growing assigned modern trade accounts across Lagos Mainland and Island. The role focuses on driving acquisitions,sales performance, strengthening customer relationships, ensuring product availability and visibility, executing promotions, and supporting overall business growth within key retail chains.
Key Responsibilities
Manage and grow relationships with assigned modern trade accounts across mainland and island locations.
Drive sales volume, value, and distribution targets within key accounts.
Ensure timely order generation, delivery follow-up, and stock availability (OSA).
Negotiate product listings, pricing, promotions, shelf space, and in-store visibility.
Execute approved trade promotions, in-store activations, and campaigns effectively.
Ensure proper merchandising, planogram compliance, and brand visibility in stores.
Monitor competitor activities, pricing, promotions, and market trends; submit insights and reports.
Prepare and submit daily, weekly, and monthly sales and account performance reports.
Follow up on invoices, credit notes, and ensure timely payment collection in line with company policy.
Collaborate with merchandising, logistics, and finance teams to ensure smooth account operations.
Key Performance Indicators (KPIs)
Sales target achievement (value and volume)
SKU listing and distribution expansion
Stock availability and reduced out-of-stock levels
In-store visibility and merchandising compliance
Promotion execution effectiveness
Payment turnaround time and account reconciliation
Account growth and retention
Qualifications & Experience
HND / B.Sc. in Business Administration, Marketing, or related field.
2–5 years experience in FMCG sales, preferably in modern trade/key accounts.
Strong understanding of modern trade operations and retail dynamics.
Experience managing accounts across multiple locations is an added advantage.
Skills & Competencies
Strong negotiation and communication skills
Excellent relationship management and interpersonal skills
Analytical and reporting ability
Good planning, time management, and territory management skills
Result-driven with strong execution capability
Proficient in MS Excel, reporting tools, and basic sales systems
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