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Growth Manager- Rivers, Oyo

24 minutes ago

Port Harcourt, Rivers State, Nigeria Credit Direct Finance Company Limited Full time

Growth Strategy Development & Innovation:

  • Develop and implement comprehensive growth strategies to drive merchant acquisition, engagement, and retention. 
  • Identify and capitalize on new market opportunities to expand the merchant base. 
  • Manage the relationship with the merchant sales structure to ensure alignment with growth objectives. 
  • Collaborate with marketing, product, and sales teams to design and execute growth initiatives. 
  • Stay updated on industry trends, emerging technologies, and best practices in growth marketing. 
  • Experiment with new growth channels and tactics to drive innovation. 
  • Propose and test new product ideas and features to enhance merchant engagement. 
  • Work closely with product, sales, and customer service teams to align growth strategies with business goals. 
  • Foster strong relationships with key stakeholders to ensure successful implementation of growth initiatives. 
  • Spearheads strategic partnerships by fostering collaboration with merchant sales, driving cross-functional alignment, and translating partnership opportunities into impactful growth initiatives. 

Customer Journey Optimisation:

  • Map and optimize the merchant journey to enhance the overall customer experience. 
  • Implement strategies to improve merchant onboarding, engagement, and retention rates. 
  • Identify and address pain points in the merchant's customer journey. 
  • Onboarding merchants in identified key sectors or industries and enhance the user experience. 

Performance Tracking, Campaigns and Insights:

  • Monitoring and engaging merchants towards growth goals and identify areas for improvement. 
  • Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, email, etc.). 
  • Test and iterate on different marketing strategies to improve campaign performance and ROI. 
  • Coordinate with creative and content teams to develop compelling marketing materials. 
  • Analyse merchant data and market trends to identify growth opportunities and areas for improvement. 
  • Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of growth strategies. 
  • Provide actionable insights and recommendations based on data analysis. 
  • Prepare and present regular reports on growth performance, market trends, and business activities. 
  • Track and analyse the effectiveness of growth initiatives and campaigns. 
  • Provide insights and recommendations to the Head, Integrated Channels based on analysis. 

Education/ Professional Qualification: 

  • Bachelor's degree in Business Administration, Marketing, Data Science, or a related field. 
  • Relevant professional certifications or a Master's degree is an added advantage. 

Experience: 

  • Minimum of 4-7 years in growth marketing, digital marketing, or a related role. 
  • Proven track record of driving merchant acquisition and business growth. 
  • High proficiency in growth marketing techniques and tools.

Technical Competencies:  

  • Business Development 
  • Customer Relationship Management  
  • Data Analysis 
  • Financial Analysis  
  • Product Management  
  • Research 
  • Quality Assurance  
  • Risk Management​ 
  • Sales Management 

Behavioural Competencies: 

  • Entrepreneurial Mindset 
  • Excellence 
  • Execution 
  • Energy 
  • Empathy 
  • Evolution 
  • Emotional Intelligence 
  • Business Acumen 
  • Decision-Making 
  • Result Oriented 
  • Strategic Thinking 
  • Communication, written & verbal 
  • Stakeholder Management 
  • Developing Others 
  • Analytical Thinking 
  • Leading Change 
  • Managing Risk 
  • Service Orientation