Marketing Manager

2 weeks ago

Lagos, Lagos, Nigeria Milsat Full time

Company Description

Milsat Technologies delivers integrated data collection, analysis, and visualization solutions to meet the needs of businesses and governments across Africa. By leveraging geospatial platforms and proprietary tools, Milsat ensures accurate and efficient data acquisition, address verification, and insights visualization in real time. The company is driven by a commitment to quality, competence, and rapid execution of projects, ranging from small-scale data collection to complex multivariate data integration processes. Milsat excels in transforming fragmented data into structured, actionable insights, enabling data-driven decision-making for its clients.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute comprehensive marketing plans aligned with company goals.
  • Define key activities, timelines, and deliverables to support customer retention and acquisition.
  • Collaborate with leadership to align marketing initiatives with sales and product strategies.

Digital Marketing & Campaign Management

  • Implement and manage digital campaigns across social media, email, and online platforms.
  • Increase brand awareness and engagement through targeted advertising and content distribution.
  • Plan and coordinate product launches and feature releases with cross-functional teams.

Performance Analysis & Optimization

  • Continuously assess the effectiveness of marketing initiatives.
  • Track ROI and campaign metrics using marketing automation tools.
  • Provide actionable insights and recommendations to optimize outcomes.

Content Creation & Management

  • Create, edit, and optimize compelling marketing content across multiple channels.
  • Manage email campaigns, landing pages, blog posts, and promotional materials.
  • Ensure brand consistency and messaging clarity across platforms.

Collaboration & Cross-Functional Support

  • Work closely with sales, product, and operations teams to ensure seamless execution.
  • Provide marketing support for sales enablement and customer engagement initiatives.
  • Coordinate with external agencies and vendors when required.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  • Minimum of 3–5 years of marketing experience; prior agency experience is an advantage.
  • Proven track record in planning and executing multi-channel campaigns (social media, email, digital advertising).
  • Strong project management skills with the ability to prioritize tasks and manage multiple deadlines.
  • Excellent written and verbal communication skills, with the ability to craft clear, engaging messaging.
  • Demonstrated analytical skills with the ability to interpret data and translate insights into strategies.
  • Proficiency in marketing automation tools, MS Excel, and Google Workspace.

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