HubSpot CRM + Marketing Analyst

ITC Worldwide is searching for a technically-minded Marketing Analyst excited about aligning sales, marketing, and customer success operations across end-to-end customer life cycles, enabling growth through operational efficiency, and keeping teams accountable to revenue by focusing on operations management, tooling, and analytics.

This HubSpot expert will work alongside other team members to strategize and proactively problem-solve. Our Analyst leads projects ranging from implementation, integration, extensibility, and advisory on the HubSpot platform. This role is client-facing and requires an eye for detail, good project and team management hygiene, and strong communication skills.

What to Expect in this Role

• Develop and manage our HubSpot instances (with particular attention to Sales and Marketing Hubs)
• Work to connect and drive Sales and Marketing alignment, with close collaboration with Revenue Operations and Sales Leadership
• Work with teams to define key marketing metrics and manage the process of building visually appealing and easy-to-understand reports and dashboards to determine overall marketing performance, improve campaign effectiveness, and drive business decisions with real-world data
• Monitor and maintain data quality in HubSpot (or between HubSpot and MSFT Power Platform), working with teams to append data as needed to improve segmentation and targeting
• Enhance and administer lead scoring and automation to ensure the right person gets the right interaction at the right time, and Sales/SDRs know how to use MQLs to drive ISMs/Pipe
• Evaluate, select, deploy, and customize new technology to drive lead generation, qualification, and closed teams
• Ensure processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete data
• Manage marketing database, lead routing, lead enrichment, lead quality, attribution, scoring, and reporting
• Create forecasts and build dashboards for Sales, Marketing, and Customer Success teams to easily understand the health of the business, and identify opportunities and create strategies to help them hit their goals
• Partner closely with Marketing, Sales, and Customer Success leaders and their teams, providing insight and foresight to these teams
• Establish high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches

Who You Are

• 4+ years of HubSpot experience with a strong understanding of customized implementation, migrations, and integrations (using Apis)
• Strong marketing/sales/business operations or revenue operations knowledge in a high-growth SaaS environment
• Proven ability to identify and lead growth-enabling initiatives for SMBs and/or Enterprise-level businesses and an understanding of the specific challenges they face
• Hands-on experience helping to architect and deploy complex technical solutions to teams
• Strong knowledge of the sales pipeline and sales process, forecasting, and trends analysis
• Direct experience executing multi-channel strategies, along with a strong grasp of the sales and marketing lifecycles
• Ability to map out and organize the process for managing Leads between Marketing and Sales departments
• Experience architecting and managing revenue systems from the ground up - CRM, Marketing Automation, reporting, dashboarding, and workflow skills
• Strong attention to detail with experience in using data/ analytics to drive strategic decision-making
• Good understanding of a B2B Software pipeline management, sales cycle, and customer journey with associated metrics
• MBA in Marketing
• BS/BA in Math, Economics, Computer Science

Your Skillset

• Expert-level HubSpot Sales and Marketing Admin Capabilities
• Advanced Workflows Knowledge
• Experience with the HubSpot & API Integrations (Jira, MS Teams, Power Platform)
• Field Creation and Administration
• Data Modeling for Custom Objects
• Understanding of HubSpots API
• Experience with Data Migration and Mapping, sequences implementation, and 3rd party app integrations
• HubSpot Certifications and Experience in: Marketing Hub, Sales Hub, Services Hub, Operations Hub
• Quick learner, self-motivated, resourceful, and big-picture problem solver
• Excellent written and verbal communication skills
• Strong project and account management skills
• Direct customer-facing experience as a project lead
• Impeccable organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Able to work autonomously, but also be collaborative with teammates
• Agency experience is nice to have
• Ability to simultaneously manage multiple projects in a fast-paced environment, and properly delegate tasks/manage timelines and expectations appropriately
• Align to our core values (check out our website to make sure you're on board)
• High proficiency in Microsoft suite.
• Some experience with using SharePoint document Sharing - is a plus
• Excellent communicator with astute Jira project management skills.
• Collaborative, flexible, and motivated individual with a commitment to excellence.
• HubSpot CRM + Confluence App for Team