Brand Manager

2 days ago

Lagos, Lagos, Nigeria GBfoods Full time ₦3,600,000 - ₦6,000,000 per year


GBfoods

Our history begins with our brand, Gallina Blanca, founded in Barcelona in But this is only the beginning of a long and exciting journey.

Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are also proud of our well-known historical brands in each one of these countries, such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, D&L, Grand'Italia and Blå Band, among others. Some of these dearly beloved brands have been in consumers' kitchens for more than 150 years, to the point where they are now an integral part of the local culture.



Job description

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others.

Our Purpose "Celebrating local flavours" is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,2 billion euros and a team of around 3,000 people, we are the preferred choice of millions of consumers.

Brand Manager

The holder of the role is responsible for building the brand and image of the organization including its products. Key responsibilities include:

  • Brand Strategy and communication to position for growth
  • Brand Content creation and Campaign process management
  • Translate brand elements into plans and go-to-market strategies and day to day brand management operations.
  • Maintaining and growing the brand's affiliations and partnerships
  • Monitor market trends, research consumer markets and competitors' activities
  • Monitoring the performance of a brand through key performance indicators (KPI)


Requirements

Candidate MUST have:

Proven working experience as Brand Manager or Associate Brand Manager

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Project Management

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills and a creative mind

Data-driven with an affinity for numbers

Up to date with latest trends and marketing best practices

Degree in marketing or a related field


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