Growth Marketing Specialist

Growth Marketing Specialist

Location:

Abuja, Nigeria (Hybrid/Remote)

Type:

Full-Time

About BAS Group

BAS Group is an integrated organization driving innovation across multiple sectors through its subsidiaries: BAS Capital, BAS Wealth, BAS Technology, BAS Financial Services, ALLY Healthcare, ALLY Microinsurance and ALLYCare. We're at a pivotal growth stage: our digital products have achieved product-market fit with strong user engagement, and we're now focused on aggressive revenue growth and mass market penetration across all business units.

The Role

We're seeking a
Growth Marketing Specialist

who will drive revenue acceleration and user expansion across BAS Group's portfolio. This role requires a growth hacker mentality—someone who lives and breathes conversion optimization, viral loops, and scalable acquisition strategies. You'll be instrumental in transforming our existing user base into revenue-generating customers while driving mass adoption of our digital platforms.

Key Responsibilities

1. Revenue-Driven Growth Strategy

• Design and execute monetization strategies to convert active users into paying customers across our digital platforms, focusing on subscriptions, transactions, and premium services
• Drive mass user acquisition through app store optimization (ASO), paid campaigns, and viral growth mechanics targeting 1M+ new users in Year 1
• Implement lifecycle marketing campaigns (onboarding sequences, push notifications, email/SMS) to maximize user engagement and reduce churn
• Continuously A/B test user journeys, pricing models, and feature adoption to maximize revenue per user
• Collaborate with product teams to embed viral mechanics, referral programs, and incentive structures that drive organic growth

2. Performance Marketing & Paid Acquisition

• Own end-to-end paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and emerging platforms with aggressive CAC targets
• Develop hyper-targeted audience segments for BAS Group's diverse offerings (financial services, healthcare technology, real estate) and optimize for conversions
• Manage marketing budgets with precision, achieving target ROAS while scaling spend efficiently
• Create and test ad creatives, landing pages, and messaging frameworks that resonate with Nigerian consumers across multiple demographics

3. Data-Driven Growth & Analytics

• Build and monitor growth dashboards tracking North Star metrics: Daily/Monthly Active Users (DAU/MAU), revenue per user, LTV:CAC ratio, retention cohorts, and viral coefficient
• Conduct rapid experimentation cycles—test hypotheses weekly, analyze results, and double down on winners
• Develop customer segmentation models to personalize marketing and maximize lifetime value across different subsidiaries
• Generate weekly performance reports with actionable insights for leadership

4. Content & Community-Led Growth

• Create content strategies that drive user acquisition (customer testimonials, educational content, influencer partnerships)
• Develop and execute referral programs and ambassador initiatives to create organic growth loops
• Optimize digital presence (app store listings, websites, social channels) for maximum conversion
• Collaborate with content teams to produce high-impact materials that support acquisition and retention goals

5. Cross-Subsidiary Synergies

• Develop integrated campaigns that create synergies between BAS subsidiaries, maximizing cross-selling and ecosystem engagement
• Identify opportunities for unified growth strategies that benefit multiple business units simultaneously
• Support partnership initiatives and PR campaigns with growth-focused insights and audience targeting

Required Qualifications

Essential:

• 3-5 years

in growth marketing, performance marketing, or growth product roles, preferably with
mobile app/SaaS/fintech experience
- Proven track record

of scaling user acquisition and revenue (show us your numbers—users acquired, revenue grown, CAC reduced)
- Expertise in digital growth:

ASO, mobile attribution platforms (AppsFlyer, Adjust), in-app analytics (Mixpanel, Amplitude, Firebase)
- Performance marketing mastery:

Meta Ads Manager, Google Ads (including UAC), budget optimization, creative testing frameworks
- Data proficiency:

SQL skills preferred; expert in GA4, Tableau/Looker, or similar analytics platforms
- Growth experimentation:

Experience running A/B tests, building conversion funnels, and optimizing at every stage
- Bachelor's degree in Marketing, Business, Computer Science, or related field

Highly Desired:

• Experience in Nigerian or African digital markets
• Multi-vertical growth experience (investment, fintech, healthcare, or financial services)
• Understanding of payment gateway integration and revenue optimization
• Experience with referral programs, viral loops, or product-led growth strategies
• Familiarity with marketing automation tools (Braze, CleverTap, MoEngage, HubSpot)

Characteristics We're Looking For:

• Obsessed with metrics

and comfortable making data-driven decisions daily
- Scrappy and resourceful

—you know how to do more with less and find creative growth hacks
- Move fast and iterate

—you prefer testing and learning over lengthy planning
- Product-minded

—you think beyond marketing campaigns to how product changes drive growth
- Autonomous executor

—you can own a growth channel from strategy to execution without hand-holding
- Versatile

—comfortable switching contexts between different business models and customer segments

What We Offer

• Competitive compensation

with performance-based bonuses tied to revenue and growth metrics
- Equity/profit-sharing opportunities

as the business scales
- Ownership and impact:

Lead growth initiatives across multiple high-potential business units
- Professional development:

Budget for courses, conferences, and certifications
- Flexible hybrid/remote work

environment
- Fast-paced, entrepreneurial culture

where your ideas can be tested within days
- Cross-functional exposure

across fintech, healthcare, real estate, and financial services

Why This Role Matters

BAS Group has built strong products with engaged users across multiple industries. Now we need someone who can turn that traction into explosive, sustainable growth. If you're energized by the challenge of scaling diverse digital products, turning thousands of users into millions, and active engagement into substantial revenue streams, this is your opportunity to make a massive impact.

Ready to drive BAS Group's next growth phase? Apply now.

To Apply:

Send your resume, a brief cover letter explaining your biggest growth win (with metrics), and links to campaigns or case studies you've led to []