Strategy & Research Executive

2 weeks ago

Ikeja, Lagos, Nigeria Libraexpresssolution Full time


Job Title: Strategy & Research Executive

Location: Ikeja - Lagos State
Department: Research & Strategy
Work Mode: Hybrid



Role Overview

The Strategist Executive supports the development of insight-led, culturally relevant, and execution-ready strategies for experiential marketing, shopper marketing, and brand activation campaigns. This role works closely with Client Service, Creative, and Project teams to ensure all campaigns are grounded in consumer insight and aligned with business objectives.

At CMS, strategy is measured by clarity, relevance, and on-ground effectiveness.



Key Responsibilities

Support the development of campaign strategies and activation frameworks

Translate client briefs into clear strategic insights and directions

Conduct consumer, shopper, and market research

Analyse insights and trends to inform creative and experiential ideas

Contribute to pitch decks, strategy presentations, and campaign rationales

Support post-campaign evaluations and insight documentation

Collaborate closely with Client Service, Creative, and Operations teams

Ensure strategic recommendations are practical, cost-aware, and executable

Required Skills & Competencies

Technical

Strong research and analytical skills

Understanding of consumer and shopper behaviour

Ability to translate data into actionable insights

Proficiency in PowerPoint and Microsoft Office tools

Behavioural

Strong communication and teamwork skills

Curious, proactive, and detail-oriented

Ability to work under pressure and manage multiple priorities

High sense of ownership and accountability

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, Social Sciences, or related field

2–4 years' experience in strategy, planning, research, or marketing roles

Agency or experiential marketing experience is an advantage

What Success Looks Like at CMS

Insight-driven strategies that translate into strong execution

Clear collaboration across teams with minimal rework

Consistent delivery within timelines and quality standards

Alignment with CMS values of Ownership, Excellence, Integrity, Collaboration, and Accountability

Ready to build strategies that work on paper and on ground?
Apply and become part of the Connect Tribe.


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