Strategy Manager

6 days ago

Ikeja, Lagos, Nigeria Exposé Marketing Solutions Limited Full time

JOB DESCRIPTION FOR STRATEGY MANAGERRole Intent

The ideal candidate will have a strong analytical mindset, deep consumer insights understanding, and the ability to translate data into compelling marketing experiences.

This role requires a balance of strategic thinking, creativity, and executional excellence within the experiential marketing space.

The Strategy Manager will play a key role in developing and executing innovative brand activation strategies for our clients.

Key Responsibilities Strategic Planning & Development

●    Develop insight-driven brand activation strategies tailored to client objectives.

●    Conduct market research, competitive analysis, and trend forecasting to uncover consumer behaviours and emerging opportunities.

●    Collaborate with creative, production, and account teams to ensure strategic alignment in campaign execution.

●    Build audience personas, consumer journey maps, and engagement roadmaps to inform activation strategies.
Research & Insights Generation

●    Analyse consumer data, industry reports, and cultural trends to develop strategic recommendations.

●    Monitor competitor activities and experiential marketing innovations to provide strategic differentiation for clients.

●    Leverage digital tools and social listening to extract real-time insights for campaign optimization.

Client & Business Development Support

●    Develop compelling strategy decks, pitch presentations, and case studies for client proposals.

●    Support other teams to ensure strategic alignment in campaign development and execution

●    Participate in client meetings, brainstorming sessions, and strategic workshops to provide data-driven recommendations.

Performance Measurement & Optimization

●    Conduct post-campaign analysis and provide insights for continuous improvement.

●    Recommend innovative approaches to enhance brand engagement and ROI.

●    Define and track key performance indicators (KPIs) to measure the effectiveness of brand activations and campaigns developed.

Requirements & Qualifications

●    Bachelor's degree in Marketing, Business, Communications, or a related field.

● years of experience in strategy, marketing, or brand planning (preferably within an experiential or advertising agency).

●    Strong research and analytical skills with the ability to synthesize complex information into actionable insights.

●    Proficiency in Microsoft Office and Google Workspace (knowledge of data visualization tools and Zoho Workspace is a plus).

●    Deep understanding of consumer behaviour, marketing trends, and brand storytelling.

●    Ability to think strategically and creatively, with strong problem-solving skills.

●    Excellent verbal and written communication skills for client presentations and internal collaboration.

●    Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Benefits

●    Opportunity to work with top brands on high-profile experiential campaigns.

●    A collaborative and creative environment with career growth opportunities.

●    Access to industry events, workshops, and training programs.

●    Competitive salary and performance incentives.

Send in your CV with 'Strategy Manager' as the subject

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