Strategy Manager

5 days ago

Ikeja, Lagos, Nigeria Exposé Marketing Solutions Limited Full time
JOB DESCRIPTION FOR STRATEGY MANAGERRole Intent
The ideal candidate will have a strong analytical mindset, deep consumer insights understanding, and the ability to translate data into compelling marketing experiences.
This role requires a balance of strategic thinking, creativity, and executional excellence within the experiential marketing space.
The Strategy Manager will play a key role in developing and executing innovative brand activation strategies for our clients.
Key Responsibilities Strategic Planning & Development
● Develop insight-driven brand activation strategies tailored to client objectives.
● Conduct market research, competitive analysis, and trend forecasting to uncover consumer behaviours and emerging opportunities.
● Collaborate with creative, production, and account teams to ensure strategic alignment in campaign execution.
● Build audience personas, consumer journey maps, and engagement roadmaps to inform activation strategies. Research & Insights Generation
● Analyse consumer data, industry reports, and cultural trends to develop strategic recommendations.
● Monitor competitor activities and experiential marketing innovations to provide strategic differentiation for clients.
● Leverage digital tools and social listening to extract real-time insights for campaign optimization.
Client & Business Development Support
● Develop compelling strategy decks, pitch presentations, and case studies for client proposals.
● Support other teams to ensure strategic alignment in campaign development and execution
● Participate in client meetings, brainstorming sessions, and strategic workshops to provide data-driven recommendations.
Performance Measurement & Optimization
● Conduct post-campaign analysis and provide insights for continuous improvement.
● Recommend innovative approaches to enhance brand engagement and ROI.
● Define and track key performance indicators (KPIs) to measure the effectiveness of brand activations and campaigns developed.
Requirements & Qualifications
● Bachelor's degree in Marketing, Business, Communications, or a related field.
● 3-4+ years of experience in strategy, marketing, or brand planning (preferably within an experiential or advertising agency).
● Strong research and analytical skills with the ability to synthesize complex information into actionable insights.
● Proficiency in Microsoft Office and Google Workspace (knowledge of data visualization tools and Zoho Workspace is a plus).
● Deep understanding of consumer behaviour, marketing trends, and brand storytelling.
● Ability to think strategically and creatively, with strong problem-solving skills.
● Excellent verbal and written communication skills for client presentations and internal collaboration.
● Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Job Benefits
● Opportunity to work with top brands on high-profile experiential campaigns.
● A collaborative and creative environment with career growth opportunities.
● Access to industry events, workshops, and training programs.
● Competitive salary and performance incentives.
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