Production of "The Hustle" Reality TV Show Teaser, Project Launch, Advocacies and Audition process

About Search

Search for Common Ground (Search) is an international non-profit organisation that promotes the peaceful transformation of conflict. With headquarters in Washington, DC, and Brussels, Belgium, Search's mission is to transform how individuals, organisations, and governments deal with conflict—moving away from destructive approaches and towards cooperative solutions. With more than 700 staff worldwide, Search implements projects in more than 30 countries in Africa, Asia, Europe, the Middle East and North Africa, and North America. Search for Common Ground has fully integrated the Lake Chad Basin Programme, representing a strategic, multi- dimensional, and coordinated conflict transformation initiative across Nigeria, Cameroon, and Chad.

The Nigeria Office is part of Search's Lake Chad Basin Country Programme which leverages a mature, nationwide operational platform in Nigeria established in 2004, a strategically expanding mission in Cameroon officially registered in August 2023, and a purposefully re-established presence in Chad returned in 2023 following an initial operational phase from Fundamentally grounded in rigorous, locally-validated conflict analysis and deploying our signature Common Ground methodology, the programme systematically empowers women and youth as central agents of peace, strengthens indigenous conflict resolution mechanisms, and mainstreams peacebuilding objectives into humanitarian and development frameworks through the Humanitarian-Development-Peace Nexus approach.

Summary of the Responsibilities of the Production Outfit

Search is seeking an experienced Production Outfit to produce the Teaser and the Audition process of "The Hustle" Reality TV show. The Production outfit will be responsible for covering and editing the project launch event in Abuja. The outfit will go through training on the Common Ground Approach, conflict sensitivity, and safeguarding. During production, the team will create teasers, videos for social media content, and promotional materials for digital and broadcast platforms; produce videos and radio spots for advocacy events and the project launch. The outfit shall provide full media coverage and post-production editing of the project launch event and auditions in Katsina, Zamfara and Sokoto. Develop the pitch deck and call-for-entry visuals; brand the audition venue. In post-production, the outfit will deliver a teaser, an Audition process creatively edited, Full coverage and edit Project Launch event, Social Media platform materials, Radio spot, and promotional materials for digital and broadcast platforms. Secure necessary permits and insurance, and provide all raw footage recorded for the purpose of this project.

Background of the Project

The North West states of Katsina, Zamfara, and Sokoto (KZS) states are entrenched in a complex crisis marked by pervasive insecurity, deep-seated socio-economic challenges, and a rapidly deteriorating social fabric. This environment, characterized

by high youth unemployment, significant skills gaps, and the erosion of community trust, has left a generation vulnerable to recruitment by criminal and extremist groups. Compounding this, negative media narratives have fueled a damaging social divide and a sense of alienation within the region. In response, "The Hustle" proposes an innovative intervention that leverages Nigeria's dynamic youth population and the influential power of its media landscape. This reality TV show is designed as a 24- month initiative to reinforce peace and social cohesion by providing youth with concrete alternatives to violent extremism. The programme will create a platform for young entrepreneurs from diverse backgrounds in KZS to collaborate, develop business skills, and pitch innovative ideas, thereby fostering economic empowerment, rebuilding the social fabric, and shifting harmful national narratives. By combining the proven appeal of reality television with conflict-sensitive methodologies, "The Hustle" aims to catalyse a tangible shift towards peace and prosperity in North West Nigeria.

With the goal of reinforcing peace and social cohesion in North West Nigeria, the reality TV show has the specific objective of ensuring that Youths Develop Activities and Alternatives to Violent Extremism. Below are the expected outputs for the show and these outputs should reflect in the teaser and promotional materials:

● Output 1.1: A reality show demonstrating the capacities of young people to develop and lead their own socio-economic initiatives in their communities in KZS states is implemented.

● Output 1.2: The public is sensitised to the positive leadership of young people in peacebuilding and their social and economic contribution to their community.

● Output 1.3: Young people from the Northern region benefit from network support to develop their own activities.

Link to the detailed terms of reference is attached

Application process:

Interested production outfits are invited to submit an expression of interest and profile of their organisations highlighting past experiences and similar work in relation to the deliverables in the TOR. All EOIs and profiles should be submitted before 12noon on Friday 24th October 2025.

A shortlisting process will be conducted on the submitted EOIs and profiles and shortlisted production companies will be invited before COB on Monday  27th October to submit a detailed proposal, pitch deck and detailed budget before COB on Thursday 30th October 2025. 

The successful production outfit will be contacted before COB on Tuesday 4th November 2025 and required to immediately participate in the expectation and introductory session leading to commencement of the engagement.

As job descriptions cannot be exhaustive, the position holder may be required to undertake other duties that are broadly in line with the above key responsibilities. 

Only applicants invited for an interview will be contacted. No phone calls, please. Please see our website for full details of our work. All Search Employees must adhere to the values: Collaboration- Audacity - Tenacity - Empathy - Results. In accordance with these values, Search enforces compliance with the Code of Conduct and related policies on Anti Workplace Harassment, Protection from Exploitation and Abuse, Child Safeguarding, Conflict of Interest, and Anti-fraud. Search is committed to safeguarding the interests, rights, and well-being of children, youth, and vulnerable adults with whom it is in contact and to conducting its programs and operations in a manner that is safe for children, youth, and vulnerable adults.  Search for Common Ground does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. View our code of conduct here and our privacy policy here.

Les descriptifs de pouvant ne pouvant être exhaustifs, le titulaire du poste pourra être amené à entreprendre d'autres tâches qui correspondent globalement aux responsabilités clés ci-dessus.

Seuls les candidats invités à un entretien seront contactés. Pas d'appels téléphoniques s'il vous plaît. Veuillez consulter notre site Web pour tous les détails de notre mission.

Tous les employés de Search doivent adhérer aux valeurs de Search : Collaboration- Audace - Ténacité - Empathie - Résultats. Conformément à ces valeurs, Search fait respecter le code de conduite et les politiques connexes sur la lutte contre le harcèlement au travail, la protection contre l'exploitation et les abus, la protection des enfants, les conflits d'intérêts et la lutte contre la fraude. Search s'engage à préserver les intérêts, les droits et le bien-être des enfants, des jeunes et des adultes vulnérables avec lesquels elle est en contact et à mener ses programmes et ses opérations d'une manière qui soit sûre pour les enfants, les jeunes et les adultes vulnérables.

Search for Common Ground ne fait pas et ne doit pas faire de discrimination fondée sur la race, la couleur, la religion (croyance), le sexe, l'expression de genre, l'âge, l'origine nationale (ascendance), le handicap, l'état matrimonial, l'orientation sexuelle ou le statut militaire, dans aucune de ses activités ou opérations.

Consultez notre code de conduite ici et notre politique de confidentialité ici.

Dado que la descripción de funciones no puede ser exhaustiva, el titular del puesto puede tener que realizar otras tareas que coinciden en líneas generales con las responsabilidades clave mencionadas.

Sólo se contactará con los candidatos invitados a una entrevista. Se agradece no recibir llamadas telefónicas. Consulte nuestro sitio web para conocer todos los detalles de nuestro trabajo. Todos los empleados de Search deben adherirse a los valores de la organización: Colaboración - Audacia - Tenacidad - Empatía - Resultados. De acuerdo con estos valores, Search hace cumplir el Código de Conducta y las políticas relacionadas con luchar contra el acoso en el lugar de trabajo, la protección contra la explotación y el abuso, la protección de la infancia, los conflictos de intereses y la lucha contra el fraude. Search se compromete a salvaguardar los intereses, derechos y bienestar de los niños, jóvenes y adultos vulnerables con los que está en contacto y a llevar a cabo sus programas y operaciones de una manera que sea segura para los niños, jóvenes y adultos vulnerables.  Search for Common Ground no discrimina ni discriminará por motivos de raza, color, religión (credo), género, expresión de género, edad, origen nacional (ascendencia), discapacidad, estado civil, orientación sexual o condición militar, en ninguna de sus actividades u operaciones. Consulte nuestro código de conducta aquí y nuestra política de privacidad aquí.