Growth and Retail Marketing Manager

PGrowth and Retail Marketing ManagerPlatosSalesTodayNewRest of Nigeria (Nationwide) ConfidentialShare linkShare on WhatsApp Share on LinkedIn Share on Facebook Share on TwitterShare via SMSMin Qualification:Job descriptions & requirementsRole SummaryWe're looking for a Growth & Retail Marketing Manager to own and drive our end-to-end user growth funnel — connecting digital campaigns, retail activations, and real consumer impact.This is a strategic yet hands-on role. You'll combine data, creativity, and execution to grow awareness, acquisition, and sell-through across both online and offline channels — helping more people take control of their health with Platos Monitor.This person connects brand storytelling, paid media, in-store activation, and data analytics into a single growth engine that delivers measurable results: more users reached, more devices sold, and more consumers engaged in proactive health.This role is targeted at Senior individual contributors (Platos Levels IC4) — ideal for a marketer who can independently own a growth outcome and work cross-functionally to deliver measurable impact.Key ResponsibilitiesEnd-to-End Growth Funnel OwnershipOwn and optimize the entire consumer journey — from awareness and acquisition to activation, engagement, and retention.Design integrated campaigns that convert both online (ads, app funnels, content) and offline (in-store, pharmacy displays, promoters).Monitor key funnel KPIs (CTR, CAC, sign-ups, activation rate, retention, referrals, sell-through %) and continuously improve ROI.Strategy & ExecutionIn collaboration with the leadership and GTM team, build and execute a growth strategy that blends paid, organic, influencer, and retail touchpoints.Translate Platos' preventive health story into compelling, emotionally resonant campaigns tailored to different user motivations — fitness, health risk, or medical condition.Lead campaign planning around new city launches, retail activations, or key health moments (e.g., World Diabetes Day).Retail IntegrationWork closely with sales, partner success, and retail teams to increase pharmacy-level sell-through or other channel partners.Coordinate in-store activations, training materials for Superintendent Pharmacists (SPs), and retail displays that drive footfall and consumer conversion.Use geo-targeted and co-marketing campaigns to bring end-users into pharmacy stores and measure local performance.Content, Measurement & OptimizationWork with the broader marketing team to develop educational and performance-driven content across channels (Meta, TikTok, Google, YouTube, Maps, influencer).Lead post-click optimization — landing pages, onboarding flows, and retargeting — ensuring a seamless path from interest to activation.Maintain weekly dashboards linking marketing spend and creative performance to actual growth and sell-through outcomes.Cross-Functional CollaborationPartner with the Product Manager to translate product features and health insights into consumer-facing stories.Align with the Channel Marketing Manager to ensure consistency between consumer campaigns and pharmacist-facing programs.Collaborate with creative partners and agencies to deliver high-quality assets on time and on brand.RequirementsQualifications & Experience5–7 years of experience in growth or marketing roles within consumer tech, health, or FMCG.Proven ability to run performance campaigns and connect marketing metrics (CAC, retention) to business results (sell-through).Hands-on experience managing digital channels (Meta, Google, TikTok, YouTube) and working with creators or influencers.Strong understanding of retail dynamics, consumer education, and the intersection of digital and physical conversion.Analytical mindset with working knowledge of analytics tools (Google Analytics, Meta Ads Manager, CRM dashboards).Comfortable working in a fast-paced, iterative startup environment with lean resources and high accountability.BenefitsWhy Join Platos Health?Impactful Mission: Contribute to transforming health and wellness across Nigeria by delivering accessible, connected health solutions.Immediate Impact: Own the full end-user growth funnel from Day 1 — driving awareness, acquisition, and sell-through across both digital and retail channels that reach thousands of health-conscious consumers.Rapid Growth: Be part of a trailblazing health-tech startup redefining preventive health in Africa and beyond, with proven product-market fit and fast-expanding retail and wholesale networks.Career Path: Opportunity to evolve into Head of Growth & Retail Marketing as Platos scales across regions and product lines — leading a team that connects marketing, data, and health impact globally.Competitive Package: Competitive base salary (depending on experience), plus performance-based growth bonuses tied to measurable marketing ROI and sell-through outcomes, and employee stock options.Perks: Health insurance, discounted access to Platos products, company-provided work device, and a professional development fund to sharpen your marketing and analytics skills.Vibrant Culture: Work in a collaborative, mission-driven, and transparent environment where initiative is valued, data guides decisions, and creativity drives health impact.