Senior Marketing Manager

5 days ago

Lagos, Lagos, Nigeria KNN Corporate Services Full time ₦30,000 - ₦60,000 per year

Job Title: Senior Marketing Manager (Insurance)

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Brief

  • Insurance marketing managers are responsible for developing and executing marketing strategies that increase the visibility and profitability of insurance products and services.
  • They ensure that customers' needs are identified while also creating effective marketing campaigns.

Job Description

  • Develop and execute marketing strategies: Develop marketing plans and strategies to promote insurance products and services. Collaborate with other marketing professionals to ensure a cohesive marketing message across all channels.
  • Conduct market research: Analyze market trends and customer needs to identify potential opportunities for new insurance products and services. Use this information to create marketing campaigns that target specific customer segment.
  • Manage marketing budget: Allocate marketing resources effectively to achieve business objectives while staying within budget constraints.
  • Create marketing materials: Develop marketing collateral such as brochures, presentations, and advertisements to promote insurance products and services.
  • Monitor campaign performance: Track and analyze the performance of marketing campaigns to assess effectiveness and make necessary adjustments.
  • Collaborate with other departments: Work with other departments to ensure that the marketing strategy aligns with the overall business goals.
  • Sales and business development: Generate leads, nurture prospects and close deals. This includes identifying potential customers, building relationships with them and converting them to clients.
  • Customer Retention: Maintain cordial and professional relationship with clients while also expanding your network to build your client base.
  • Stay up-to-date on industry trends: Stay informed about changes in the insurance industry and emerging trend to stay ahead of the competition.

Requirements

  • Bachelor's Degree in related field.
  • Minimum of 10 years of experience in insurance marketing, preferably in the financial and Investment Broker Industry.
  • Candidates with MSc degree is an added advantage
  • Membership to CIIN or any other relevant certification is a plus
  • Strong understanding of insurance products and services.
  • Proven track record of developing and executing successful marketing campaigns.

Skills and Competencies:

  • Ability to identify and grow a strong customer base; and develop the insurance brokerage business.
  • Strong analytical and problem-solving skills.
  • Excellent interpersonal and communication skills, both verbal and written.
  • Ability to work collaboratively with cross-functional teams.
  • Proficient in Microsoft Office and marketing automation software.
  • Knowledge of social media marketing is a plus.
  • Strong decision-making and leadership skills.
  • Excellent negotiation and persuasion skills.
  • Attention to details.
  • Outstanding time management skills.

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