Market Activation Specialist

3 weeks ago

Lagos, Nigeria Choice Talents NG Full time

ABOUT THE COMPANY

Choice Talents NG is Nigeria’s preferred recruiter, trainer, business consultant, business and employee performance manager, for all category of businesses (small, medium, large, multi-nationals and corporations). Our goal is to help build successful businesses through effective talent, resource and process management.

JOB SUMMARY

Essential QualificationsB.Sc / HND in a related Discipline.Minimum of 3 years of experience in Market Activations.Ability to drive and must have a valid driver’s license.

RESPONSIBILITIES

Liaise with government agencies to obtain necessary permits and obtain visible locations from the market leaders (on-time)Deliver on targets and ensure sell-out of assigned skus.Responsible for market activation (in-house planning) and Go-To-Market Trade Activation activitiesEnsure & use Point of Sales display and coordinate the activities of the merchandisersTrack and follow up with stockists and consumers of our products and facilitate repeat purchase.Remit sales proceeds on-time/daily basis and manage throughput.Ensure product display in groceries store, neighbor-hood shops and kiosks.Collaborate with our Modern Trade Executive in managing our product presence on the shelf in Hyper supermarkets and SupermarketsCarry OOS, Brand Order, Dust/House-keeping activities and obtain right location for our products in assigned modern trade/storesCarry out all other activities as assigned by the Area Sales Manager and Modern Trade ExecutivesThe ideal candidate will have 3-5 years- experience in Market Activations across the country.KPIs:Monitoring and following up on shelf presence, shelf share and SKUs availability.Monitoring and reporting competitive activities and recommending action plans.Prospecting new business opportunities at his region (including new outlets)Ensuring and implementing companies trade terms and conditions across all territories.Carry out sales promotions across all territories whilst also organizing training session for the Sales Reps every month.Control of budget in designated territory.Developing the distributor team through constant market Visits.

REQUIRED SKILLS

Market research, intelligence, Brand management, Digital content development and editing (social media, blogs, etc.), Sales strategy, Customer support, CRM systems, Advertising, Corporate communications, Marketing

REQUIRED EDUCATION

Bachelor's degree

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