Head, Communication and Digital Marketing

1 month ago

Abuja, Nigeria Welcome2Africa Full time

Role Overview

  • The Communications/Digital Marketing Specialist will be responsible for developing and managing all aspects of W2A’s communication and digital marketing strategies.
  • This includes overseeing content creation, managing website traffic, optimizing SEO, handling CRM and lead generation, running digital campaigns, and driving engagement across social media platforms.
  • The ideal candidate will have substantial experience in both traditional communication and digital marketing, with a proven ability to increase brand visibility and drive sales for events and programs.

Key Responsibilities

  • Digital Marketing Strategy: Design and implement comprehensive digital marketing strategies to boost W2A’s brand visibility, increase website traffic, and drive conversions through multiple channels social media, email, SEO, etc..
  • Lead Generation & CRM Management: Leverage CRM systems and tools like Apollo to identify and engage leads. Create targeted digital campaigns to nurture prospects and convert leads into clients or event attendees.
  • Content Creation & Management: Oversee the creation and management of high-quality content across W2A’s digital platforms website, social media, newsletters, ensuring consistency and alignment with strategic goals.
  • SEO & Traffic Optimization: Utilize advanced SEO practices to optimize W2A’s website and content for search engines, increasing organic traffic and ensuring high visibility across relevant platforms.
  • Social Media Engagement: Lead social media efforts, crafting engaging posts, managing online communities, and responding to inquiries to grow audience engagement and drive participation in events and programs.
  • Campaign Execution: Design, launch, and manage digital marketing campaigns, including email marketing, PPC advertising, and social media ads, aimed at increasing participation in W2A events and programs.
  • Media Relations & PR: Build and maintain media relationships, securing press coverage for W2A’s events and initiatives. Manage all public relations activities to promote brand credibility and authority.
  • Performance Analytics & Reporting: Monitor digital marketing performance using tools like Google Analytics, and create regular reports that provide insights on KPIs such as traffic, conversion rates, and ROI.
  • Collaboration & Coordination: Work closely with internal teams, especially sales and business development, to align digital marketing strategies with broader organizational goals and ensure a seamless customer journey.

Qualifications & Skills

  • Bachelor’s Degree in Communications, Marketing, Digital Media, or a related field Master’s degree is a plus.
  • 8+ years of experience in communications, digital marketing, or related fields, with a proven track record of managing successful campaigns that drive brand growth and sales.
  • Expertise in Digital Marketing: In-depth knowledge of digital marketing strategies, including SEO, PPC, social media marketing, email marketing, and content marketing.
  • Proficiency in CRM & Lead Generation: Experience using CRM systems like HubSpot, Salesforce, or Apollo for lead management, campaign execution, and performance tracking.
  • SEO Expertise: Strong understanding of SEO principles and tools, with proven success in improving organic search rankings and driving traffic.
  • Excellent Writing & Communication Skills: Ability to craft compelling content across a range of digital platforms and tailor messaging to various audience segments.
  • Project Management Skills: Strong organizational abilities, with experience managing multiple projects, meeting deadlines, and working in a fast-paced environment.
  • Analytical & Data-Driven: Proficient in using tools like Google Analytics and social media insights to measure performance and optimize strategies based on data.
  • Experience with Branding & Event Promotion: Previous experience promoting events or branding activities, particularly in trade, investment, or related industries, is advantageous.

Compensation & Benefits

  • Salary: N200,000.00 - N250,000.00 per month, commensurate with experience.
  • Health Coverage: Comprehensive HMO plan.
  • Performance Bonus: Based on achieving targets and delivering results.
  • 13th-Month Salary: Based on organizational performance.
  • Opportunity for professional growth in a dynamic and impactful organization.
  • Contribute to high-impact trade and investment projects across Africa.

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