ITC Marketing Operations Manager
2 weeks ago
We are a leading provider of IT services, seeking a highly skilled and experienced marketing operations manager to join our team in Abuja.
Job SummaryThe Marketing Operations Manager will be responsible for developing and executing the marketing strategy for our core service lines, including finance transformation & outsourcing, IT managed services, and robotic process automation. The successful candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work closely with our commercial and executive teams.
Key Responsibilities- Develop and Execute Marketing Strategy: Create and implement effective marketing strategies to drive lead generation and sales growth across our core service lines.
- Content Coordination and Execution: Manage content calendars, coordinate with stakeholders, and oversee the creation and distribution of high-quality content across various digital channels.
- Digital Marketing Channel Management: Develop and execute comprehensive digital marketing channel plans, including paid advertising, SEO, social media, email marketing, and webinars.
- Team Management: Lead a team of marketing professionals, providing guidance, support, and coaching to ensure the successful execution of marketing initiatives.
- Performance Analysis and Reporting: Monitor and analyze key performance indicators (KPIs), provide data-driven insights, and recommend improvements to enhance marketing effectiveness.
- Education: Bachelor's degree in Marketing or related field.
- Experience: 5+ years of experience in digital marketing, preferably in a B2B services company targeting CFOs, CIOs, and high-level executives in finance and IT.
- Skillset: Strong understanding of search engine optimization (SEO) processes, keyword research, competitive analysis, and content creation. Proficiency in Google Analytics, Google Ads, and HubSpot CRM.
- Leadership Skills: Proven track record of managing direct reports and agencies, with excellent communication and project management skills.
- Cultural Fit: Ability to work collaboratively with cross-functional teams, excellent problem-solving skills, and a passion for innovation and continuous learning.
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