Digital Marketer
2 months ago
Job Summary
- We are seeking a creative and analytical Digital Marketer to join our team.
- The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote the company’s products and services.
- You will play a major role in enhancing brand awareness within the digital space and driving website traffic to generate leads and sales.
Key Responsibilities
- Develop, execute, and manage digital marketing campaigns across various platforms including SEO/SEM, email, social media, and display advertising.
- Monitor and report performance metrics e.g., web traffic, lead generation, conversion rates using tools like Google Analytics, etc.
- Create and manage high-quality digital content for social media platforms, blogs, email newsletters, and other digital channels.
- Collaborate with the content and design teams to create visually appealing and engaging content.
- Optimize website content and landing pages for SEO to improve search rankings.
- Stay updated with the latest trends and best practices in digital marketing and emerging platforms.
- Analyze market trends, customer insights, and competitor strategies to refine marketing efforts.
- Manage relationships with external vendors and digital agencies.
Qualifications
- Bachelor's Degree in Marketing, Digital Media, or a related field.
- 3 - 5 years experience as a Digital Marketer or similar role.
- Proficiency in Google Analytics, Google Ads, Facebook Ads, and other relevant marketing tools.
- Experience with SEO / SEM, PPC, email marketing, and social media advertising.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and content creation skills.
- Familiarity with CRM software and marketing automation tools is a plus.
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