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Digital Strategist

2 months ago

Lagos, Lagos, Nigeria Ad-Vise Digital Media Full time


Job Title: Digital Strategist

Join our team as a Digital Strategist and play a key role in driving our business forward through innovative digital marketing strategies.

About the Role
  • Develop and implement digital marketing strategies to achieve business goals and drive traffic, engagement, and conversions.
  • Build strong relationships with clients and stakeholders to understand their needs and deliver tailored solutions.
  • Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies remain effective and efficient.
Responsibilities
  • Develop creative strategies and content to engage audiences and meet business objectives.
  • Conduct research to gain in-depth knowledge of customer personas and develop targeted marketing campaigns.
  • Monitor and analyze SEO/SEM, marketing, and sales performance metrics to forecast trends and optimize campaigns.
  • Manage large accounts and monitor campaigns to ensure successful outcomes.
  • Stay up-to-date with the latest technology and best practices in digital marketing.
  • Develop and implement digital campaigns to drive engagement and conversions.
  • Write and edit content to ensure consistency across all delivery platforms.
  • Generate weekly reports using analytics and graphics to track campaign performance.
Requirements
  • Bachelor's degree in Marketing, Advertising, or a relevant field.
  • At least 3 years of proven work experience as a Digital Marketing Strategist.
  • Demonstrable experience with SEO/SEM and CRM software.
  • Knowledge of Google Ads, Meta, LinkedIn, and programmatic advertising.
  • Experience implementing and optimizing Google Ads campaigns.
  • Solid knowledge of web analytics tools like Google Analytics.
  • Hands-on experience with strategy and media buying.
  • Excellent verbal and written communication skills.
  • Skilled in Excel and PowerPoint.
  • Strong analytical and project management skills.
  • Experience in an advertising agency is an added advantage.
  • Experience in B2B marketing is preferred.