Digital Marketer

4 weeks ago

Abuja, Nigeria Unno Health Group Full time

Job Summary

  • We are seeking an innovative Digital Marketer with a passion for the beauty and wellness industry to join our team.
  • The ideal candidate must have excellent storytelling skills and a proven track record in digital marketing for aesthetic services.
  • You will be responsible for driving the online presence and engagement of UNNO Health Group and its subsidiaries, including Skintivity Skincare, Skin101 Clinics, Ashley Medical Services Limited, and Luminuex Technology.
  • The role will involve creating compelling content, optimizing digital channels, and developing campaigns that resonate with our audience.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy across various platforms website, social media, email, etc..
  • Create engaging and persuasive content that tells the story of our brand, services, and products in the beauty, aestheticand wellness industry.
  • Manage social media accounts, including content scheduling, audience interaction, and performance analysis.
  • Design and implement email marketing campaigns, ensuring personalized communication that drives engagement and retention.
  • Conduct market research to understand customer needs, trends, and competitor activities in the aesthetic services sector.
  • Collaborate with graphic designers and content creators to produce high-quality visuals and materials.
  • Optimize website content for SEO to improve search engine rankings and increase organic traffic.
  • Monitor and analyze digital marketing performance metrics, providing regular reports on campaign effectiveness and ROI.
  • Stay updated on industry trends and emerging digital marketing tools and techniques to enhance our marketing strategies.
  • Manage online ad campaigns, including Google Ads, Facebook, and Instagram ads, ensuring they are aligned with overall marketing goals.
  • Coordinate influencer marketing initiatives, identifying partnerships that enhance brand visibility and credibility.
  • Assist in the planning and execution of promotional events and product launches, ensuring they are communicated effectively online.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience 3-4years as a Digital Marketer, preferably within the beauty and wellness industry, including aesthetic services.
  • Exceptional storytelling skills, with a strong understanding of how to craft narratives that resonate with target audiences.
  • Proficiency in digital marketing tools such as Google Analytics, social media management platforms, SEO tools, and email marketing software.
  • Strong understanding of social media algorithms, trends, and best practices, particularly in the beauty and wellness sectors.
  • Experience in managing paid digital ad campaigns Google Ads, Facebook, Instagram with a track record of driving growth.
  • Knowledge of website management and SEO best practices.
  • Strong communication and interpersonal skills, with the ability to collaborate across departments and external partners.
  • Ability to multitask and manage multiple campaigns in a fast-paced environment.
  • Creative thinking with a passion for innovation in digital marketing.

Preferred Skills:

  • Experience in influencer marketing and partnerships.
  • Basic knowledge of graphic design tools e.g., Canva, Adobe Creative Suite is a plus.
  • Strong analytical skills, with the ability to interpret data and adjust strategies for optimal results.

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