Head, Business Development

2 months ago

Abuja, Nigeria Markfema Nigeria Limited Full time

Description

  • Due to steady growth and expansion, we seek competent, experienced and dedicated individuals to fill the position below:

Purpose of Role

  • The Business Development Manager is responsible for securing new revenue within the institution’s existing customer portfolio and seeking new opportunities for business growth.
  • The role is expected to have a focus on strategizing, and prospecting, for new customers.
  • The role ensures an excellent client experience at all times and works in collaboration with the Operations team to ensure the smooth transition of realizations of new business opportunities.

Responsibilities

  • Define and coordinate nationwide marketing programmes
  • Drive and implement all marketing activities to ensure brand and product awareness in the marketplace
  • Maintain relationships with customers and identify new prospects.
  • Possess a strong understanding of our products and our competitors in the industry.
  • Follow the latest industry developments and best practices.
  • Maintaining relationships with existing customers and other stakeholders by providing support, information, and guidance; researching and recommending new business opportunities.
  • Recommending profit and service improvements; Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
  • Research and develop a thorough understanding of the company’s people and capabilities.
  • Submit weekly progress reports and ensure data is accurate.
  • Present to and consult with senior-level management on business trends to develop new services, products, and distribution channels.
  • Identify opportunities for campaigns, services, and distribution channels that will increase customer base.
  • Using knowledge of the market and competitors to identify and develop the organization’s unique selling propositions and differentiators.
  • Carry out sales forecasts and analysis and present your findings to senior management.
  • Any other duties as may be assigned by Management.

Qualifications and Experience

  • Minimum of B.Sc / M.Sc Degree in Marketing, Actuarial Studies, or Business Administration from a reputable University.
  • A minimum of 10 Years of relevant professional experience in the HMOsector and/or Marketing sector is required
  • Excellent working knowledge of MS Office Suite
  • A proven track record in business delivery is very key.

Skills:

  • Ability to achieve set targets.
  • Ability to develop long–term relationships with Customers.
  • Ability to maintain and develop new Business Partners account, and liaison with back office staff in processing new clients.
  • PC word processing, PowerPoint presentation, spreadsheet and database preparation and evaluation skills.
  • Goal-oriented, focused and achieving targets.
  • Self-starter and team Player
  • Ability to Identify business opportunities.
  • Strong stakeholder management and team player.
  • Ability to network, prospect and persuade new customers.
  • Sound interpersonal and negotiation skills
  • Good oral and written communication skills
  • Leadership, Supervision and Coaching skills
  • Highly detail-oriented and analytical skills

Knowledge:

  • Experience in marketing and sourcing new clients 
  • Knowledge of the Health Insurance / HMO industry and current trends.
  • Knowledge of the market, current media issues, social media, competitor behaviour and strategy.
  • Knowledge of effective use of customer relations strategy.
  • Knowledge of online and offline marketing strategies and tools.
  • Knowledge of the financial products and services.
  • Experience in developing marketing strategies.
  • Experience in relationship building and customer management.

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