Market Activation Manager
1 month ago
Job Summary
- The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.
- This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL Below-The-Line activations, and spearheading visual merchandising initiatives.
Responsibilities
- Market Activation
- Brand Activation & BTL Execution
- Visual Merchandising & In-Store Excellence
- Trade Relations & Customer Engagement
- Reporting & Budget Management
- Reporting & Inventory Management
- Event & Promotion Management
Key Performance Indicators KPIs:
- Sales Growth in Target Markets
- Market Share
- Activation ROI
- Consumer and Trade Sampling Impact
- Campaign Reach & Engagement
- Merchandising Compliance Rate
- In-Store Display Effectiveness
- Inventory Management
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage
- 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.
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