Market Activation Manager

1 month ago


Lagos Rivers, Nigeria Ascentech Services Limited Full time

Job Summary

  • The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.
  • This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL Below-The-Line activations, and spearheading visual merchandising initiatives.

Responsibilities

  • Market Activation
  • Brand Activation & BTL Execution
  • Visual Merchandising & In-Store Excellence
  • Trade Relations & Customer Engagement
  • Reporting & Budget Management
  • Reporting & Inventory Management
  • Event & Promotion Management

Key Performance Indicators KPIs:

  • Sales Growth in Target Markets
  • Market Share
  • Activation ROI
  • Consumer and Trade Sampling Impact
  • Campaign Reach & Engagement
  • Merchandising Compliance Rate
  • In-Store Display Effectiveness
  • Inventory Management

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage
  • 5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.


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