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Marketing Manager

3 months ago

Lagos, Lagos, Nigeria Khenpro Global Services Full time

Scope and Responsibilities

  • Leading the development and execution of comprehensive marketing strategies and campaigns to achieve business objectives and drive growth.
  • Managing and overseeing all aspects of marketing operations, including branding, digital marketing, content marketing, social media, and events.
  • Collaborating with cross-functional teams to align marketing efforts with business goals.
  • Analyzing market trends, customer insights, and competitor activities to inform strategic decision-making and identify opportunities for differentiation.
  • Developing and managing marketing budgets, timelines, and resources to ensure efficient and effective execution of marketing initiatives.
  • Monitoring and analyzing key performance indicators KPIs and metrics to track marketing performance and ROI, and optimizing marketing strategies accordingly.
  • Building and maintaining strong relationships with key stakeholders, including customers, partners, and industry influencers.
  • Leading and developing a team of marketing professionals, providing mentorship, guidance, and support.

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field; MBA or advanced degree is a plus.
  • Proven experience in marketing leadership roles within the FinTech, retail industry or related field.
  • Strong leadership and management skills, with the ability to inspire and motivate teams.
  • Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Deep understanding of marketing principles, strategies, and best practices.
  • Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making.
  • Experience with marketing automation platforms, CRM systems, and digital analytics tools.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.