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Product Marketing Manager
3 months ago
JOB SUMMARY
What we are looking for in you:Experience in a product marketing function for enterprise IT products (SaaS experience preferred)Passion for the AI and data marketingStrong inter-personal management skills.Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.Appetite to deliver strong results and innovation.Growth mindset - someone who is not afraid to think big and take on risk.Willingness to roll up their sleeves.Exceptional verbal and written communication skills.Ability to work and thrive in a self-starter, fast-paced and changing environmentLove for diverse work assignments and the opportunity to try new approaches
RESPONSIBILITIES
What your day will look like:Be responsible for go-to-market planning and execution for Canonical's range of MLOps and data productsLead on content dissemination, campaign development and planning for product launches.You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journeyConceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customersCollaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnelsWork with other teams to plan event, webinars and support paid and social media promotionCreate and execute content strategies that drive product interest and adoption with relevant target audiences Monitoring the competitive landscape to define product positioning that differentiates
REQUIRED SKILLS
Product knowledge, Market research, intelligence, Presentation skills, Problem solving, Marketing, Customer relations
REQUIRED EDUCATION
Bachelor's degree
