Marketing Manager

1 month ago


Lagos, Lagos, Nigeria Rome Business School Nigeria Full time

Job Summary: Marketing Manager for Educational Institution

Seeking a Marketing Manager to lead marketing efforts for an educational institution, responsible for developing and implementing marketing strategies to attract and retain students.

Responsibilities:

  • Conduct market analysis and research to understand student needs and preferences.
  • Develop comprehensive marketing strategies tailored to the institution's unique characteristics.
  • Cultivate and maintain the institution's brand identity and reputation.
  • Implement initiatives to attract and enroll diverse student populations.
  • Leverage digital platforms and technologies to reach and engage with target audiences.
  • Manage digital and traditional marketing channels, including website, social media, and email marketing.
  • Utilize data analytics tools to track and evaluate marketing performance.
  • Manage marketing agencies and ensure they deliver on their duties.
  • Develop and implement lead acquisition strategies.
  • Manage website features, content, and functionality.
  • Develop revenue planning and execution strategies.
  • Manage social media presence and engagement.
  • Develop marketing materials and product content.

Requirements:

  • First Degree, M.Sc. or MBA in Marketing.
  • Professional membership with CIM, NIMN, ARCON is an added advantage.
  • 4 years and above cognate work experience in the educational and training industry.
  • Must understand and be conversant with CRM, analytical tools, competitive research, and digital marketing.
  • Leadership skills, business financial acumen, creativity, and adaptability are essential.

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