Marketing Manager
1 month ago
Job Summary: Marketing Manager for Educational Institution
Seeking a Marketing Manager to lead marketing efforts for an educational institution, responsible for developing and implementing marketing strategies to attract and retain students.
Responsibilities:
- Conduct market analysis and research to understand student needs and preferences.
- Develop comprehensive marketing strategies tailored to the institution's unique characteristics.
- Cultivate and maintain the institution's brand identity and reputation.
- Implement initiatives to attract and enroll diverse student populations.
- Leverage digital platforms and technologies to reach and engage with target audiences.
- Manage digital and traditional marketing channels, including website, social media, and email marketing.
- Utilize data analytics tools to track and evaluate marketing performance.
- Manage marketing agencies and ensure they deliver on their duties.
- Develop and implement lead acquisition strategies.
- Manage website features, content, and functionality.
- Develop revenue planning and execution strategies.
- Manage social media presence and engagement.
- Develop marketing materials and product content.
Requirements:
- First Degree, M.Sc. or MBA in Marketing.
- Professional membership with CIM, NIMN, ARCON is an added advantage.
- 4 years and above cognate work experience in the educational and training industry.
- Must understand and be conversant with CRM, analytical tools, competitive research, and digital marketing.
- Leadership skills, business financial acumen, creativity, and adaptability are essential.
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