Product Growth Strategist
4 weeks ago
At Talent by venstrap, we're building an ecosystem to empower beauty and wellness entrepreneurs to succeed. Our cutting-edge technology streamlines operations, enhances customer experiences, and boosts efficiency for beauty professionals and businesses.
We're seeking a Product Growth and Marketing Lead to drive product positioning and growth strategies, ensuring our solutions resonate with beauty and wellness professionals. Key responsibilities include:
- Developing and driving product positioning and messaging that resonates with salon owners, spa managers, and beauty professionals.
- Building out buyer personas and incorporating insights into messaging to drive demand, retention, and expansion.
- Owning all product/feature launches for marketing, including defining success metrics for product adoption and revenue.
- Collaborating with cross-functional teams to develop go-to-market strategy and drive launches for public beta, new features, and products.
- Creating marketing collateral to effectively communicate product value propositions.
- Monitoring and analyzing key performance indicators to measure the effectiveness of marketing initiatives and optimize strategies for continuous improvement.
You'll be great if you have:
- At least 4-5 years of product marketing experience in a SaaS or fin-tech company.
- Experience developing positioning and messaging campaigns for SaaS or fin-tech products.
- Experience identifying and building core customer personas and segmentation frameworks into product and go-to-market strategies.
- Demonstrated examples of product marketing assets you have produced.
- Extensive project management and presentation skills.
- Experience conducting customer research and synthesizing core insight.
- Strong command of quantitative and qualitative data analysis and using data to drive decision-making.
- A passion for leading through change in a high-paced, fast-changing work environment.
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