Category Manager

1 week ago


Lagos, Lagos, Nigeria Truss Ugavi Limited Full time

A Category Manager is sought to lead the growth and profitability of all brands in the category by developing the brand/category roadmap and strategy, driving the growth and profitability of all brands in the category.

**Job Description**

  • Develop the brand/category roadmap and strategy, driving the growth and profitability of all brands in the category.
  • Regularly monitor, review, and analyze business, research, category, and industry trend reports to understand brand and category performance across multiple metrics, consumer needs/trends, and performance of key competitive players.
  • Proffer business solutions to Marketing Director and other internal stakeholders for implementation to address business issues, drive business growth and ensure the achievement of business targets.
  • Lead the development of brand campaign briefs that effectively and clearly communicate the brand's message, values, and personality, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms to win consumers' hearts and minds.
  • Manage the category DME budget and implement cost-effective strategies/solutions to drive optimum efficiency, spend, and ROI delivery on the DME budget for all line items.
  • Work with the Marketing Director in developing the Innovation Pipeline for the category. Proffer suggestions and ideas for new product and packaging launches to sustain relevance of the product portfolio to consumers and ensure business continuity.
  • Support the Integrated Marketing Communication & Creative Design IMC & CD team in the packaging development process for new brands/products and the re-design/adaptation process for packaging of existing brands in the category.
  • Lead the brand team's collaboration with the Sales, Production, R&D, Regulatory, Supply Chain, Finance, Procurement, etc. teams to drive the timely execution of annual business plans and other project deliverables.
  • Media Planning and Execution. Lead the brand team in the development and review of the media plans for all brand campaign executions across various connection points.
  • Project Management. Ensure adherence to the project management process for all brand projects.
  • Work with the brand team and other stakeholders to ensure that all required regulatory approvals for brand campaigns and NPD launches are obtained on time and in full with no risk to planned execution timelines.
  • Ensure direct reports, marketing agencies, vendors and 3rd party suppliers adhere to company procedures, policies, rules, and guidelines that pertain to the Marketing function.

**Requirements**

  • Bachelor of Science BSc. Hons degree or Higher National Diploma HND in Marketing or other or other relevant Science / Social Science course from a reputable higher institution.
  • An MBA or Master's Degree in a Business Management field is required.
  • Minimum 7-8 years working experience in Brand Management roles in an FMCG company with proven success at junior level roles.
  • Previous work experience in a marketing agency creative, media, PR, digital would be an advantage.
  • Good Verbal & Written Communication.
  • Strategic Thinking / Marketing Strategy Development.
  • People Management.
  • Managing Teams.
  • Empathy.
  • Problem Solving.
  • Business Knowledge.
  • Project Management.
  • Planning & Organizing.
  • Commercial Awareness.

**Work Experience**

  • Proven experience and a high level of expertise in Brand Management.
  • Excellent understanding of all elements of the Marketing Mix, Digital Marketing, Experiential Activation, and Media planning and execution.
  • In-depth knowledge of developing and implementing above-the-line, below-the-line, and through-the-line marketing/brand campaigns.
  • Good knowledge, use, and application of marketing research tools and reports, to extract insights for brand strategy development, planning, and execution of winning brand campaign ideas.
  • Very high business acumen, commercial awareness and understanding of Sales, Distribution, Trade Marketing, & Merchandizing principles.
  • High proficiency in DME budget management and ROI delivery for multiple brands and categoryies.
  • Planning and Execution Excellence.


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